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Advertisement Management

SECTION 1: INTRODUCTION TO ADVERTISING
1
Overview of Advertising
2
Print Advertising
3
Broadcast Advertising
4
Outdoor Advertising
5
Covert and Public Service Advertising
6
Objectives and Importance of Advertising
7
Marketing Communications – Meaning and its Process
8
Consumer Communication and Persuasion
9
Consumer Behaviour – Meaning, Determinants and its Importance
10
Advertising Agencies – Meaning, its Role and Types of Agencies
11
Steps in Advertising Process
12
Advertising Techniques
13
Advertising Budget and Factors Affecting it
14
Advertising Campaigns – Meaning and its Process
15
Models of Advertising Scheduling
16
Quiz
SECTION 2: INDUSTRIAL ADVERTISING
1
Business to Business Advertising
2
Ethics in Advertising
3
Measuring Advertising Effectiveness
4
Future of Advertising
5
The Rise of News Based Advertising
6
Ad Spending: A Primer
7
The Evolution and Role of Advertising
8
Quiz
SECTION 3: ADVERTISING EFFECTIVENESS
1
Features of Adverstising
2
Advantages of Advertising
3
Role of Advertising in Selling Consumer Durables
4
Advertising Agency Laws
5
Decision-Making in Advertising
6
Role of Measuring Advertising Effectiveness
7
Setting the Advertising Budget
8
Wrapping Up
9
Quiz
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