Instructor
Coursepedia
Advertisement Management
Advertising facilitates large-scale marketing. It is a medium of mass communication. Manufacturers supply information about new products through advertising. The ...
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Course details
Duration
Self-Paced Learning
Lectures
30
Quizzes
3
Level
Short Courses
- Curriculum
- Reviews
SECTION 1: INTRODUCTION TO ADVERTISING
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1
Overview of Advertising -
2
Print Advertising
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3
Broadcast Advertising
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4
Outdoor Advertising
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5
Covert and Public Service Advertising
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6
Objectives and Importance of Advertising
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7
Marketing Communications - Meaning and its Process
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8
Consumer Communication and Persuasion
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9
Consumer Behaviour - Meaning, Determinants and its Importance
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10
Advertising Agencies - Meaning, its Role and Types of Agencies
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11
Steps in Advertising Process
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12
Advertising Techniques
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13
Advertising Budget and Factors Affecting it
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14
Advertising Campaigns - Meaning and its Process
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15
Models of Advertising Scheduling
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16
Quiz
SECTION 2: INDUSTRIAL ADVERTISING
SECTION 3: ADVERTISING EFFECTIVENESS
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