fbpx

Masterclass: Online Marketing

Get course
Online Marketing

In a world where every business has to fight for a share of the customers’ attention, marketing plays a huge role in boosting the number and interest of a company’s clientele. With the gradual increase in the number of small and large businesses that have sprung up in the last two decades, domestic and international markets have become saturated with suppliers, manufacturers and intermediaries, all striving to be the first ones to make it to the end of the chain.

Until only a few years ago, marketing itself was a highly criticized concept. For many, it was nothing more than a waste of resources that could be spent better if they were invested in manufacturing and building of sales force. This sales-oriented approach makes businesses push products and services into the market, rather than creating a pull that customers would not be able to resist.

Marketing manages to do just that. With creatively designed strategies and concepts, the promotional campaigns of goods and services slowly began to play an important role in the overall mission of a business, achieving sales targets as well as creating much needed awareness. Thus, the role of physical marketing became clearer and more defined. Today, a successful business cannot even think about producing goods and services without having an authentic marketing strategy in place.

Therefore, marketing is a business’s ammunition in front of a market that is full of choosy, precise and curious customers. It helps the business to answer questions, solve problems, present solutions and build long-term associations with the customers. A similar concept that has surfaced in the 21st century is that of online marketing.

The move to a virtual world has been the result of the saturation of the market that has been mentioned here. With more and more businesses looking to attract customers, the internet became an efficient way to reach a large audience and to market one product or service on different vehicles and through different perspectives. Online marketing soon turned out to be a massive industry that today deals in billions of dollars’ worth of advertisements.

However, just like many struggled to understand the importance and need for physical marketing strategies, adopting online marketing as a norm has not been easy for many oldschool businesses. Since they have been functioning just fine with a brick and mortar presence, for them, online marketing might seem quite unnecessary. How can this perception be changed? What is it that marketers can do to create and increase awareness about online marketing?

The answer is quite simple. Ask an average individual about online marketing; they may stop for a second or two to collect their thoughts before giving an answer. The concept of online marketing is not quite clear to people yet. While millions of businesses worldwide have jumped on the bandwagon of online marketing, not to mention the early adopters of this practice, a million others are still contemplating whether it is worth adopting.

This e-book will prove to how useful understanding what online marketing actually is, and it will look at how this modern technique can help to spring a business up from being average to extraordinary.

Course Curriculum

SECTION 1: THE BASICS OF INTERNET MARKETING

1
What is Internet Marketing?
Self-Paced
2
Types of Online Marketing
Self-Paced
3
Online Marketing Trends
Self-Paced

SECTION 2: WEB ANALYTICS

1
Introduction to Web Analytics
Self-Paced
2
What is Web Analytics?
Self-Paced
3
Various Subtopics of Web Analytics: Methods of Measuring Web Traffic
Self-Paced

SECTION 3: THE BASICS OF CONVERSION OPTIMIZATION

1
Introduction to the Basics of Conversion Optimization
Self-Paced
2
What is Conversion Optimization?
Self-Paced
3
What Conversion Optimization is not
Self-Paced
4
Some Important Terms to Remember
Self-Paced
5
Calculating Conversion Rate Optimization
Self-Paced
6
Elements of the CRO Process
Self-Paced
7
Making Sense of the CRO
Self-Paced
8
Metrics to help you understand CRO
Self-Paced

SECTION 4: THE BASICS OF SEARCH ENGINE MARKETING

1
Introduction to the Basics of Search Engine Marketing
Self-Paced
2
What is Search Engine Marketing (SEM)?
Self-Paced
3
Internet Marketing: Search Engine Marketing
Self-Paced
4
Paid Methods
Self-Paced
5
The Position of Search Engine Marketing Today
Self-Paced
6
Search Engine Optimization and Search Engine Marketing
Self-Paced

SECTION 5: THE BASICS OF SOCIAL MEDIA MARKETING

1
Introduction to the Basics of Social Media Marketing
Self-Paced
2
What is Social Media Marketing (SMM)?
Self-Paced
3
Social Media Platforms
Self-Paced
4
Social Media Marketing Strategy
Self-Paced
5
Benefits of Social Media Marketing
Self-Paced

SECTION 6: THE BASICS OF SEARCH ENGINE OPTIMIZATION

1
Introduction to the Basics of Search Engine Optimization
Self-Paced
2
Essentials of Search Engine Optimization
Self-Paced
3
Search Engine Optimization Elements
Self-Paced
4
Origin and History of Search Engine Optimization
Self-Paced
5
Three Types of SEO
Self-Paced
6
Mistaken Belief about SEO
Self-Paced
7
What SEO can and cannot do
Self-Paced
8
Tips and Tricks of SEO
Self-Paced

SECTION 7: EMAIL MARKETING

1
Introduction to Email Marketing
Self-Paced
2
What is Email Marketing?
Self-Paced
3
Debunking the Myth
Self-Paced
4
Why is Email Marketing One of the Most Preferred Ways to Contact People?
Self-Paced
5
The Different Ways in which Email Marketing Works
Self-Paced

SECTION 8: AFFILIATE MARKETING

1
Introduction to Affiliate Marketing
Self-Paced
2
What is Affiliate Marketing?
Self-Paced
3
How does Affiliate Marketing Work?
Self-Paced
4
Marketing Techniques
Self-Paced
5
Why become an Affiliate Marketer?
Self-Paced
6
The Benefits of Affiliate Marketing
Self-Paced
7
Different Affiliate Marketing Programs
Self-Paced

SECTION 9: STEPS TO DEVELOP INTERNET MARKETING STRATEGY

1
Build your Marketing Framework
Self-Paced
2
Focus on your Customers
Self-Paced
3
Develop your own Story
Self-Paced
4
Take Advantage of SEM
Self-Paced
5
Launch Social Strategy
Self-Paced
6
Build your Community
Self-Paced
7
Increase Traffic
Self-Paced
8
Increase Conversions
Self-Paced
9
Analyze and Get Feedback from the Community
Self-Paced

SECTION 10: LEAD GENERATION

1
What is a Lead?
Self-Paced
2
Generating Leads
Self-Paced
3
Lead Generation Process
Self-Paced

SECTION 11: INTERNET MARKETING FOR MOBILE DEVICES

1
Introduction to Internet Marketing for Mobile Devices
Self-Paced
2
How to Optimize your Website for Mobile Devices?
Self-Paced
3
Why is this Important?
Self-Paced
4
Wrapping Up
Self-Paced
5
Quiz
50 questions

Certification

Coursepedia Demo Certificate
Showcase your achievements with a Valuable Certificate. Your certificate is the official recognition for your Learning achievements on Coursepedia. This is optional, but highly recommended after course completion. Verified Certificates issued by Coursepedia can differentiate you against competitions and also establishes you as a continuous learner anyday, anytime. Employers are always looking for people who never want to stop learning.

SECTION 1: THE BASICS OF INTERNET MARKETING

1
What is Internet Marketing?
Self-Paced
2
Types of Online Marketing
Self-Paced
3
Online Marketing Trends
Self-Paced

SECTION 2: WEB ANALYTICS

1
Introduction to Web Analytics
Self-Paced
2
What is Web Analytics?
Self-Paced
3
Various Subtopics of Web Analytics: Methods of Measuring Web Traffic
Self-Paced

SECTION 3: THE BASICS OF CONVERSION OPTIMIZATION

1
Introduction to the Basics of Conversion Optimization
Self-Paced
2
What is Conversion Optimization?
Self-Paced
3
What Conversion Optimization is not
Self-Paced
4
Some Important Terms to Remember
Self-Paced
5
Calculating Conversion Rate Optimization
Self-Paced
6
Elements of the CRO Process
Self-Paced
7
Making Sense of the CRO
Self-Paced
8
Metrics to help you understand CRO
Self-Paced

SECTION 4: THE BASICS OF SEARCH ENGINE MARKETING

1
Introduction to the Basics of Search Engine Marketing
Self-Paced
2
What is Search Engine Marketing (SEM)?
Self-Paced
3
Internet Marketing: Search Engine Marketing
Self-Paced
4
Paid Methods
Self-Paced
5
The Position of Search Engine Marketing Today
Self-Paced
6
Search Engine Optimization and Search Engine Marketing
Self-Paced

SECTION 5: THE BASICS OF SOCIAL MEDIA MARKETING

1
Introduction to the Basics of Social Media Marketing
Self-Paced
2
What is Social Media Marketing (SMM)?
Self-Paced
3
Social Media Platforms
Self-Paced
4
Social Media Marketing Strategy
Self-Paced
5
Benefits of Social Media Marketing
Self-Paced

SECTION 6: THE BASICS OF SEARCH ENGINE OPTIMIZATION

1
Introduction to the Basics of Search Engine Optimization
Self-Paced
2
Essentials of Search Engine Optimization
Self-Paced
3
Search Engine Optimization Elements
Self-Paced
4
Origin and History of Search Engine Optimization
Self-Paced
5
Three Types of SEO
Self-Paced
6
Mistaken Belief about SEO
Self-Paced
7
What SEO can and cannot do
Self-Paced
8
Tips and Tricks of SEO
Self-Paced

SECTION 7: EMAIL MARKETING

1
Introduction to Email Marketing
Self-Paced
2
What is Email Marketing?
Self-Paced
3
Debunking the Myth
Self-Paced
4
Why is Email Marketing One of the Most Preferred Ways to Contact People?
Self-Paced
5
The Different Ways in which Email Marketing Works
Self-Paced

SECTION 8: AFFILIATE MARKETING

1
Introduction to Affiliate Marketing
Self-Paced
2
What is Affiliate Marketing?
Self-Paced
3
How does Affiliate Marketing Work?
Self-Paced
4
Marketing Techniques
Self-Paced
5
Why become an Affiliate Marketer?
Self-Paced
6
The Benefits of Affiliate Marketing
Self-Paced
7
Different Affiliate Marketing Programs
Self-Paced

SECTION 9: STEPS TO DEVELOP INTERNET MARKETING STRATEGY

1
Build your Marketing Framework
Self-Paced
2
Focus on your Customers
Self-Paced
3
Develop your own Story
Self-Paced
4
Take Advantage of SEM
Self-Paced
5
Launch Social Strategy
Self-Paced
6
Build your Community
Self-Paced
7
Increase Traffic
Self-Paced
8
Increase Conversions
Self-Paced
9
Analyze and Get Feedback from the Community
Self-Paced

SECTION 10: LEAD GENERATION

1
What is a Lead?
Self-Paced
2
Generating Leads
Self-Paced
3
Lead Generation Process
Self-Paced

SECTION 11: INTERNET MARKETING FOR MOBILE DEVICES

1
Introduction to Internet Marketing for Mobile Devices
Self-Paced
2
How to Optimize your Website for Mobile Devices?
Self-Paced
3
Why is this Important?
Self-Paced
4
Wrapping Up
Self-Paced
5
Quiz
50 questions
No announcements at this moment.

Be the first to add a review.

Please, login to leave a review
Chat With Us
Need Urgent Help?
Hello!!! Do you need Urgent help?

Our Customer Care Representatives are online and ready to help you via WhatsApp Chat. Get quick response to any of your question.