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Blogging has completely stirred up the situation on the internet. It has been something that people were getting used to during the 1990s, but as o...
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Online marketing is now a part of our reality, always included in the business plan, as a medium of improving business and realizing goals. Its pot...
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In a world where every business has to fight for a share of the customers’ attention, marketing plays a huge role in boosting the number and intere...
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The online world has tremendously affected our everyday lives that sometimes it might even seem impossible to imagine our lives without technology ...
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Marketing Management >
Supply chain management (SCM) is the discipline that manages supplies and processes through all of the stages of a project, product or business del...
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E-Commerce >
Target and position define whom we are trying to reach with our marketing campaign, and what message (or position) we will use to connect. The conc...
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Economics >
To study this process is a challenge of appreciating incentives and constraints. Incentives are shaped by political institutions, existing power st...
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Business >
It is difficult to overstate the critical importance of effective communication for most businesses and organizations. It is through effective com...
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Business >
Though all the departments of any organization are indirectly focused on driving sales, sales management as a term applies to that section of the b...
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Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Customers, suppliers, employees...
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Building loyalty and lasting relationships with a customer is the goal of every firm. Building a better relationship and better process to effectiv...
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Business >
It is possible that entrepreneurship is at the top of your goal list as a business student, but you have to know it comes with hard road due to dai...
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Business >
Service is an intangible product that brings utility or value to the customer. Service Management is thus a managerial discipline focused on a cust...
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Business >
Businesses with websites have to know how to reach and attract consumers online, and many of these businesses would rather pay someone to do their ...
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Businesses which have a fundamental flaw will typically only last until the founders’ investment is used up. Others with major weak spots may be ab...
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Business >
A sales strategy is a plan by a business or individual on how to go about selling products and services and increasing profits. Sales strategies a...
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Business >
To get the most out of your speaking and writing skills you will need to practice – a lot. As you strive for excellence in all areas of your busine...
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Business >
Social media can be a great way for small business owners to connect with prospects and customers. If done right, it can make sales skyrocket. Some...
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Online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisem...
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Business >
If you’re a digital marketer or a social media manager then search engine optimisation will be a very important task for you to handle, because it ...
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Business >
Everyone communicates in one way or another, but very few people have mastered the skill of truly effective communication. Breakdowns in communicat...
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Business >
Product management is an important organizational role. Product managers are typically found at companies that are building products or technology ...
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Business >
Content strategy deals with the planning aspects of managing content throughout its lifecycle, and includes aligning content to business goals, ana...
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