Digital Marketing For Local Business
Course Overview
The “Digital Marketing For Local Business” course is designed to equip local business owners and digital marketing enthusiasts with the knowledge and skills needed to effectively promote and grow local businesses in the digital landscape. This comprehensive course covers a wide range of topics, including Google Ads, YouTube Ads, Bing Ads, Meta Ads (formerly Facebook Ads), LinkedIn Ads, Google My Business, Bing Places, Trip Advisor, Local SEO, and fostering a positive mindset. Through a combination of video tutorials and explanations, participants will gain a deep understanding of digital marketing strategies tailored to local businesses.
Who Needs This Course
This course is essential for:
Local Business Owners: Small business owners, entrepreneurs, and managers of local businesses who want to expand their online presence, reach a broader local audience, and increase sales.
Digital Marketing Enthusiasts: Individuals interested in pursuing a career in digital marketing, particularly those who want to specialize in local business marketing.
Marketing Professionals: Marketing professionals looking to enhance their skills in local business marketing and stay updated with the latest digital marketing strategies.
Freelancers and Consultants: Freelancers and marketing consultants aiming to offer specialized services to local businesses and help them thrive in the digital space.
Students and Learners: Students and anyone eager to acquire practical knowledge in the field of digital marketing for local businesses.
Benefits for Learners
By enrolling in the “Digital Marketing For Local Business” course, learners can expect the following benefits:
Practical Knowledge: Gain hands-on experience in creating and managing digital marketing campaigns specifically tailored for local businesses.
Increased Visibility: Learn how to optimize online presence through platforms like Google Ads, YouTube, Facebook, and LinkedIn to attract more local customers.
Effective Advertising: Understand the nuances of different advertising platforms and how to maximize returns on advertising spend.
Local SEO Mastery: Discover the secrets of local search engine optimization (SEO) to improve local search rankings and drive organic traffic.
Online Reputation Management: Learn strategies for managing online reviews and reputation, essential for building trust with local customers.
Positive Mindset: Develop a positive mindset that can help you navigate challenges and setbacks in the digital marketing world.
And many more …
Overall, this course provides participants with the tools, strategies, and mindset needed to excel in digital marketing for local businesses, ultimately leading to increased revenue and business growth in the local community.
SECTION 1: GOOGLE ADS
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1Introduction To Digital Advertising For Local Businesses
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2Extra Learning
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3Google Ads Introduction By Hazel Owens
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4Where Ads Are Shown - Google Ads Overview - Introduction
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5Where Ads Are Shown - Google Ads Overview
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6Set Up Your Google Ads Account
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7Google Ads Campaign Setup
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8Google Start And End Dates
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9Ad Scheduling Basics
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10Google Ads Device Targeting
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11Google Ads Coupon Setup
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12Google Ad Copy Best Practices
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13Targeting And Settings Introduction
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14Google Ads Targeting And Settings
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15Google Analytics Linking And Conversion Setup
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16Billing Setup And Launching Your First Campaign
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17Google Ads Keywords Research
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18Match Types And Negative Keywords
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19Exact Match Meaning
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20Match Types Updates
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21Negative Keywords Part 1
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22Negative Keywords Part 2
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23Google Ads Editor - Keywords Upload
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24Search Terms Report - Introduction
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25Search Terms Report - Explanations
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26Auction Insights - Competitor Analysis - Introduction
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27Auction Insights - Competitor Analysis - Overview
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28Google Ad Extensions Part 1
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29Google Ad Extensions Part 2
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30Google Ad Extensions Part 3
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31Google Responsive Search Ads
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32Google Discovery Ads
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33Conversion Goal Setup
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34Google Display Ads
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35Google Max Performance Ads
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36Audiences & Segments & Targeting
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37Introduction To Bidding Strategies
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38Bidding Strategies
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39Introduction To Retargeting
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40Google Retargeting - Explanations Part 1
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41Google Retargeting - Explanations Part 2
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42Google Retargeting - Screen Recording - Setup Part 1
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43Google Retargeting - Screen Recording - Setup Part 2
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44Google Audiences Solutions - Setup Part 1
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45Google Audiences Solutions - Setup Part 2
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46Google Ads - Customer Match
SECTION 2: YOUTUBE ADS
SECTION 3: BING ADS
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50Bing Ads - Microsoft Advertising Introduction
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51Search Ads Overview
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52Auction And Ad Delivery
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53Common Terms
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54Keywords And Match Types Part 1
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55Keywords And Match Types Part 2
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56Match Types
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57Structure
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58Hierarchy
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59Starting The Bing Ads Campaign
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60Bing Ads Setup
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61Google Ads Import Into Bing
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62Bing Ads Navigation
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63Bing Ads Copy Setup
SECTION 4: META ADS
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64Introduction To Meta Ads
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65Meta Advertising & Customer Journey
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66Introduction To New Meta Ads Experience
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67Meta Business Suite
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68Meta Business Manager & Pixel Essentials
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69The Most Pleasant Way To Active FULL CONVERSION API Server-Server On WordPress
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70Meta And Apple iOS 14.5+
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71Introduction To Domain Verification Via Website cPanel (Without Plugin)
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72Domain Verification Via Website cPanel (Without Plugin)
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73Please, Study Facebook Pixel & SDK & Off-Line Conversions - Pages 29 To 32
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74Introduction To Ads Objectives
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75Ads Objectives
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76Ads Objectives - Quiz Introduction
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77Please, Study Objectives From Media Buying Guide - Pages 23 To 27
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78Introduction To Meta Reach Ads
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79Explanations Of Meta Reach Ads
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80Meta Reach Ads
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81Meta Reach Ads & Meta Dynamic Creative Optimisation
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82Please, Study Ad Placements & Dynamic Creative Optimisation - Pages 52 To 54
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83Introduction To Meta Engagement Ads
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84Meta Engagement Ads
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85Meta Traffic Ads Explanations
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86Meta Traffic Ads
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87Metrics To Look In Ads Manager
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88Please, Study Glossary - Pages 5 To 15
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89Detailed Targeting Explanations
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90Detailed Targeting Explanations - Screen Recordings
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91Please, Study Targeting Best Practices - Pages 40 To 41
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92Introduction To Carousel With Videos (Attractive Carousel Creation)
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93Video Carousel Creation Part 1
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94Video Carousel Creation Part 2
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95Dynamic Experience
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96Messages Ads - Explanations Part 1
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97Messages Ads - Explanations Part 2
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98Meta Messages Ads Objective (Messenger Ads, WhatsApp Ads, etc.)
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99Meta Lead Generation Ads Explanations
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100Meta Lead Generation Ads - Setup
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101Meta Lead Generation Ads - Setup Continue
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102Retargeting Custom Audiences
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103Power Of Custom & Lookalike Audiences Part 1
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104Power Of Custom & Lookalike Audiences Part 2
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105Facebook Conversion Ads, Bidding Strategies, Cost Cap & AB Testing
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106AB Testing Setup
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107Experiments & CBO Test & Brand Lift
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108Campaign Budget Optimization Examples
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109Introduction To Meta Video View Ads
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110Meta Video View Ads 2022
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111Adobe Premier Pro - How To Create Video For Stories
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112Adobe Premier Pro - How To Animate Picture & Create Square Video
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113Meta Ads Reporting