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Study Mode: Online / Offline
Enrolled: 725 students
Course view: 2439
Duration: Self-Paced Learning
Lectures: 21
Course Materials: Downloadable Videos
Video: 1 Hour 45 Minutes
Course type: All Levels
Certificate of Completion: FREE
Advanced Video Marketing Made Easy

Advanced video marketing is a digital marketing strategy that involves creating and sharing videos with the aim of promoting a product, service or brand. Video marketing has become increasingly popular in recent years due to the widespread use of social media platforms and video-sharing websites. Advanced video marketing takes this approach to the next level by incorporating advanced techniques and technologies to enhance the effectiveness of video campaigns.


Advanced video marketing can include various techniques such as creating high-quality videos with engaging content, incorporating interactive elements such as clickable buttons and calls-to-action, optimizing videos for search engines, and leveraging advanced analytics tools to track and measure the success of video campaigns. This type of marketing requires a deep understanding of the target audience and their behavior, as well as a solid knowledge of video production and distribution.


To make advanced video marketing easier, various tools and platforms have been developed that simplify the process of creating, distributing and tracking videos. These include video editing software, online video platforms, and analytics tools. These tools can help businesses of all sizes to create professional-looking videos that engage their audience and drive conversions.


This course “Advanced Video Marketing Made Easy” is designed to provide a comprehensive understanding of video marketing and its implementation for business growth. The course consists of 21 sections, covering a broad range of topics related to video marketing, from planning and creating marketing videos to advertising them through social media platforms and measuring success through various metrics.


The course begins with an introduction to video marketing, where learners will gain insights into the benefits of video marketing and how it can be an effective tool for business growth.


In lesson 2, learners will explore what video marketing is all about, and how it can be used to promote products, services, and brand awareness.


Lesson 3 focuses on planning a successful video marketing strategy, where learners will learn how to identify their target audience, set clear objectives, and develop a plan to achieve their goals.


In lesson 4, learners will learn about the step-by-step process of creating a marketing video, from conceptualization to production.


Lesson 5 covers uploading videos to the right platforms, including YouTube, Facebook, Twitter, and Snapchat.


In lesson 6, learners will learn about advertising videos the free way, using tactics like influencer marketing, email marketing, and social media sharing.


Lesson 7 covers advertising videos the paid way, including techniques like pay-per-click advertising, display ads, and social media advertising.


In lessons 8 to 11, learners will learn how to run a successful video marketing campaign on YouTube, Facebook, Twitter, and Snapchat. Each module focuses on the specific features and tactics that are unique to each platform.


Lesson 12 covers advanced video SEO, where learners will gain insights into optimizing videos for search engines, including keyword research, metadata, and video descriptions.


Lesson 13 explores how to go live like a pro and leverage live streaming to engage with audiences.


In lesson 14, learners will learn about popular video metrics to track, including views, engagement, and conversion rates.


Lesson 15 covers using the flywheel model in video marketing, a framework that helps businesses attract, engage, and delight customers.


Lesson 16 focuses on advanced video marketing on social media, including how to create engaging content, leverage user-generated content, and track metrics.


In lesson 17, learners will gain insights into outsourcing video marketing, including how to find the right professionals and set clear expectations.


Lesson 18 covers video marketing do’s and don’ts, including best practices for creating effective videos and avoiding common mistakes. Module 19 covers video marketing tools and services, including video editing software, animation tools, and video hosting platforms.


In lesson 20, learners will explore video marketing success stories, including case studies of businesses that have successfully leveraged video marketing to achieve business growth.


Finally, lesson 21 covers frequently asked questions related to video marketing, including how to measure ROI, how to create engaging videos, and how to develop a video marketing strategy.


Overall, “Advanced Video Marketing Made Easy” is a comprehensive course that provides learners with the skills and knowledge necessary to implement a successful video marketing strategy.


The course covers a broad range of topics, from planning and creating videos to advertising and measuring success, and includes practical tips and insights for businesses looking to leverage video marketing for growth.


Who is this course for?

“Advanced Video Marketing Made Easy” is a course designed for individuals and businesses who want to improve their video marketing skills and take their video marketing efforts to the next level.


It can be beneficial for marketing professionals, social media managers, content creators, entrepreneurs, and anyone interested in using videos to promote their brand, products, or services.

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