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Facebook Ads And Facebook Marketing Masterclass

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Study Mode: Online / Offline
Enrolled: 482 students
Course view: 2758
Duration: Self-Paced Learning
Lectures: 75
Course Materials: Downloadable Videos
Video: 9 Hours 59 Minutes
Course type: All Levels
Certificate of Completion: FREE
Facebook Ads And Facebook Marketing Masterclass

Course Overview

The “Facebook Ads And Facebook Marketing Masterclass” is an extensive course designed to provide learners with a deep understanding of Facebook advertising and marketing strategies. Covering everything from setting up ad campaigns to utilizing sales psychology and copywriting techniques, this course equips participants with the knowledge and skills needed to succeed in the dynamic world of Facebook marketing.

 

Who Needs This Course

This course is valuable for a wide range of individuals, including:

Digital Marketers: Professionals seeking to enhance their proficiency in Facebook advertising and marketing to drive results for their clients or organizations.

Entrepreneurs: Business owners looking to promote their products or services effectively on Facebook, expand their reach, and increase sales.

E-commerce Store Owners: Individuals managing online stores who want to harness the power of Facebook advertising to boost sales and grow their businesses.

Social Media Managers: Individuals responsible for managing the social media presence of brands, companies, or individuals.

Marketing Students: Students pursuing marketing or related degrees who want to gain practical knowledge and skills in Facebook marketing.

Anyone Interested in Digital Marketing: Those interested in exploring the field of digital marketing and social media advertising.

 

Benefits for Learners

Enrolling in the “Facebook Ads And Facebook Marketing Masterclass” offers learners a wide array of benefits:

Comprehensive Knowledge: Gain comprehensive insights into Facebook advertising and marketing, starting from the basics and progressing to advanced strategies.

Campaign Creation: Learn how to create effective ad campaigns, set budgets, and structure ads for optimal performance.

Audience Targeting: Discover techniques for audience segmentation and targeting to reach the right users with your ads.

Creative Ad Design: Master the art of creating compelling and engaging ad content, including text, images, and videos.

Insights and Analytics: Understand how to use Facebook Ads Manager to analyze campaign performance and make data-driven decisions.

Facebook Marketing: Explore strategies for optimizing Facebook profiles and pages, building a community, and increasing post reach.

Sales Psychology: Gain insights into the psychological principles that drive consumer behavior, including reciprocity, curiosity, and social proof.

Copywriting Skills: Develop copywriting skills to craft persuasive ad copy, headlines, and calls to action.

E-commerce Strategies: Learn specific strategies for e-commerce, including setting up Facebook Pixel and dynamic retargeting for online stores.

Practical Guidance: Receive practical advice on scaling campaigns, using the Ads Library, and setting up catalogs.

 

By the end of this course, learners will be well-equipped to plan, execute, and optimize successful Facebook advertising and marketing campaigns. Whether you aspire to become a digital marketing expert, boost your business’s online presence, or enhance your marketing skills, this masterclass provides the knowledge and tools necessary to excel in the realm of Facebook marketing.

SECTION 1: INTRODUCTION

1
Introduction To Facebook Ads And Facebook Marketing
4 Min 30 Sec
2
Facebook Ads Explained
1 Min 34 Sec

SECTION 2: CREATE YOUR AD CAMPAIGN

1
Getting Started
13 Min 43 Sec
2
Campaign Setup
6 Min 51 Sec
3
Ads Structure
6 Min 35 Sec
4
Advantage Campaign Budget
7 Min 37 Sec

SECTION 3: CREATE YOUR AD SET

1
Install Meta Pixel
15 Min 29 Sec
2
Optimization Delivery
7 Min 28 Sec
3
Audience
11 Min 49 Sec
4
Placements
4 Min 34 Sec

SECTION 4: DESIGN YOUR AD

1
Create DCT Ad
13 Min 22 Sec
2
Verify Instagram Account
1 Min 13 Sec
3
Add 2 Primary Texts Headlines
10 Min 15 Sec
4
Review Publish
9 Min

SECTION 5: FINDING WINNING ADS

1
Important Stats
11 Min 33 Sec
2
Extract Winning Ads
7 Min 39 Sec
3
DCT With Winners
9 Min 12 Sec

SECTION 6: AD CREATIVE STRATEGIES

1
Strategies Overview
8 Min 13 Sec
2
Problem Solution
4 Min 7 Sec
3
Them VS Us
3 Min 39 Sec
4
Statistics
3 Min 32 Sec
5
Testimonials
5 Min 30 Sec
6
Features Point Out
3 Min 57 Sec
7
Benefits Overlay
2 Min 36 Sec
8
Founders Story
5 Min 19 Sec
9
Unboxing
3 Min 47 Sec
10
Before After
3 Min 13 Sec
11
3 Reasons Why
3 Min 17 Sec

SECTION 7: ADS MANAGER

1
Overview Of Ads Manager.
22 Min 41 Sec
2
Columns
18 Min 44 Sec
3
Audiences
10 Min 17 Sec
4
Banned Ads Accounts
12 Min 18 Sec

SECTION 8: FACEBOOK MARKETING

1
Facebook Marketing Explained
5 Min
2
Facebook Profile VS Page
5 Min 11 Sec
3
Optimize Facebook Page
10 Min 47 Sec
4
Build A Community
10 Min 37 Sec
5
10 Post Strategies
13 Min 18 Sec
6
6 Strategies To Increase Reach
9 Min 44 Sec

SECTION 9: SALES PSYCHOLOGY

1
Reciprocity
3 Min 59 Sec
2
Curiosity
7 Min 34 Sec
3
Scarcity
5 Min 29 Sec
4
Social Proof
8 Min 16 Sec
5
The 3 Boxes
6 Min 49 Sec
6
Buyer Persona
17 Min 3 Sec

SECTION 10: COPY WRITING

1
What Is Copywriting
2 Min 50 Sec
2
Benefits Vs Features
7 Min 52 Sec
3
Know What You're Selling
8 Min 42 Sec
4
Know Who You're Selling To
7 Min 46 Sec
5
Three Keys
3 Min 37 Sec
6
Writing Personalities
4 Min 59 Sec
7
Its Never Time Or Money
4 Min 4 Sec
8
Headlines
6 Min 23 Sec
9
Subheads
5 Min 4 Sec
10
Use Persuasion
15 Min 43 Sec
11
Use Power Words
11 Min 3 Sec
12
The Steps To A Perfect Story
8 Min 48 Sec
13
The AIDA Model
11 Min 19 Sec
14
Remove Writers Block
4 Min 56 Sec
15
Call To Action
5 Min 17 Sec
16
How To Call To Action
6 Min 42 Sec
17
Recap
2 Min 34 Sec

SECTION 11: E-COMMERCE ADS

1
E-Commerce Strategy
9 Min 44 Sec
2
Install Facebook Pixel Shopify
8 Min 22 Sec
3
Install Facebook Pixel Woo Commerce
11 Min 5 Sec
4
Create Your First Ad
7 Min 13 Sec
5
Detailed Targeting
10 Min 58 Sec
6
Finish The Ad
15 Min 43 Sec
7
Ad Sets
11 Min 35 Sec
8
Scale Or Stop
5 Min 35 Sec
9
Scale It
6 Min 28 Sec
10
Ads Library
4 Min
11
Ads Manager
11 Min 11 Sec
12
Catalog Setup
9 Min 19 Sec
13
Dynamic Retargeting
10 Min 28 Sec
14
Thank You
1 Min 10 Sec

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Facebook Ads And Facebook Marketing Masterclass
Price:
₦10,000 ₦2,500
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