Marketing Management
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Supply chain management (SCM) is the discipline that manages supplies and processes through all of the stages of a project, product or business del...
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Target and position define whom we are trying to reach with our marketing campaign, and what message (or position) we will use to connect. The conc...
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Service is an intangible product that brings utility or value to the customer. Service Management is thus a managerial discipline focused on a cust...
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Businesses with websites have to know how to reach and attract consumers online, and many of these businesses would rather pay someone to do their ...
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Businesses which have a fundamental flaw will typically only last until the founders’ investment is used up. Others with major weak spots may be ab...
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A sales strategy is a plan by a business or individual on how to go about selling products and services and increasing profits. Sales strategies a...
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Social media can be a great way for small business owners to connect with prospects and customers. If done right, it can make sales skyrocket. Some...
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Online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisem...
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If you’re a digital marketer or a social media manager then search engine optimisation will be a very important task for you to handle, because it ...
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Product management is an important organizational role. Product managers are typically found at companies that are building products or technology ...
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Content strategy deals with the planning aspects of managing content throughout its lifecycle, and includes aligning content to business goals, ana...
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Reputation is all about feeling and perception structured into a brand. Your online reputation is a consequence of the feeling and perception peopl...
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Effective communication with people who have different communication styles will certainly improve your prospects, bring about productive communica...
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One of the most critical part of any business is understanding your customers’ needs. This most fundamental, but surprisingly elusive, as informati...
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Building and growing an online business is easier said than done. With many people logging onto the Internet on a daily basis, a new breed of entre...
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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and ...
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