Advanced Diploma in Business Communication

Communication is such a vital part of each of us that it contributes heavily to the success or failure of every human activity. People can’t live alone. This universal truth signifies that people must have the companion. One of the main reasons for having a companion is that people want to express themselves and whenever we express something to someone, it is called communication.

Business communication is used to promote a product, service, or organization; relay information within a business; or deal with legal and similar issues. It may also be defined as, the passing of information message or news within or outside the company for the financial benefit of the organization.

To elaborate, communication is the process through which an idea, opinion, or information is transferred to others. It is a passive process of exchanging idea, meaning, message, feeling, emotion, or understanding from one mindset to another mindset, this may include the use of various aids for exchange process. It encompasses a variety of topics including: consumer behavior, advertising, public relations, corporate communication, research and measurement, reputation management, and event management.

Business communication may also refer to internal communication: a communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted message could foster distrust or hostility among employees.

It is hard to name a human activity in which communication does not play a significant role, and this holds true for an organization in which people assemble to achieve their common objectives through their coordinated efforts.

A lot of communication among organizational members is required to achieve the corporate goals. Therefore, understanding of communication and how it can be made efficient is important for managers. There is a different kind of organizations or business entities, for example, organizations having a business only within the country and companies which are multinationals.

However, the process, method, types, the principle remains almost same with those of general communication.

Failures of human communication can become amplified in professional settings. In business transactions, especially those involving large amounts of money, a small miscommunication can have devastating effects. For this reason, clarity is absolutely essential. Communication must be consistent, concise, and honest in order to ensure the intended message is received.

Barriers to Clarity in Business Communication

  1. Complex messages: The use of complex technical terms can result in a lack of clarity. The solution is to stick to the point by using clear and concise messages that are easy to understand.
  2. Withholding information: Within an organization, some information is kept confidential due to company policies. Make sure the information that is needed is readily available and easily accessible.
  3. Chain of command: The maintenance of an organization’s hierarchy is essential, but its very presence can reduce the flow of the communication. It is therefore essential to reduce hierarchical levels and increase departmental interaction and communication.
  4. Lack of trust: The most important cause of a lack of communication within an organization is competition, which leads to a lack of trust among employees. Therefore, employees should share information, communicate openly and honestly, and involve others in decisions.

A total of 6 courses serves as prerequisites to complete this Advanced Diploma Course.  The following courses must be completed as a whole:

Prerequisite Courses


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