Understanding Business Communication
Communication is the act of conveying meanings by the use of mutually recognized signs, symbols, and semiotic rules from one person or group to another.
The way we communicate with others is such a part of us that we rarely stop to think about. This translates into business communication too. Organizations, after all, aren’t faceless entities, but groups of real people.
Effective communication influences operations, performance and every layer of a business has a productivity increase of up to 25 percent in companies with linked employees.
How would a 25% productivity lift impact your company’s success? Would you see a revenue increase? Better customer service and hence, happier customers? Higher profits? All of the above?
In this study, we’ll take you through all you need to know to set up and understand a successful business communication process.
Completing this unit should take you approximately 9 hours.
Upon successful completion of this unit, you will be able to:
- Explain the importance of effective business communication practices;
- List and describe the eight essential components of communication;
- Differentiate among communication contexts; and
- Illustrate the impact of verbal and nonverbal communication on business situations.
SECTION 1: WHAT IS COMMUNICATION?
SECTION 2: TYPES OF COMMUNICATION THAT IMPACTS CUSTOMER SERVICE EXCHANGES
SECTION 3: MODES OF COMMUNICATION