It is difficult to overstate the critical importance of effective communication for most businesses and organizations. It is through effective communication that customers learn about a company’s products or services and what makes brands unique compared to their competitors. It’s how management and employees coordinate their activities to ensure that the entire organization is marching toward the same strategic goals. It’s also how executives inform investors, the media, and the general public about important organizational developments.
In short, communication underlies many of the most significant activities that most businesses must complete.
Communication is so important that most organizations will eventually reach a point at which they realize they need to invest in building a corporate communications team responsible for these various activities. Communication is an important part of self-concept. This course will help you solve problems by understanding yourself and others and recognizing the role you play as communicator. You will learn about different models of the communication process, as well as the most widely-recognized elements of those processes. You will also learn to recognize the audience-based contexts of communication and discover the challenges of framing business communication in an ethical and effective manner.
Completing this course should take you approximately 4 hours.
Upon successful completion of this course, you will be able to:
- Recognize the importance of practicing proper communication skills in business;
- Explain the differences between the transactional and constructivist models of communication;
- Outline the challenges associated with the two primary responsibilities of a business communicator: being ethical and being prepared; and
- Understand how the 3 parts of communication (verbal, nonverbal, and tone) impact effective communication.
Below, we explore the definition of the term “corporate communications,” identify the roles and functions of the communication department, and examine the top careers, skills, and trends impacting the communications industry.
Before you can proceed with this course, you must complete the course (Understanding Business Communication) listed below as it serves as a prerequisite to complete this course (Corporate Communication). Kindly complete this course: