Social media Marketing for Small Business
Social media can be a great way for small business owners to connect with prospects and customers. If done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform.
According to Hootsuite, getting started with social media can feel overwhelming for small businesses. But you don’t need to rack up millions of followers or have a slick brand campaign to make effective use of these budget-friendly tools.
Social media is one of the best ways to connect with fans and potential customers. If you don’t have a presence on the main networks, you’re missing out on an audience that’s ready and willing to connect with your brand.
According to Wordstrem, it is well known that people are spending more and more time on their phones, and a lot of that time is spent on social media apps.
We also know that social media users regularly interact with companies they are interested in or already do business with. So not only is social media free, but your customers and prospects are already there waiting to hear from you.
If you fail to have an effective social media strategy, it can be detrimental to your small business. While you may not think your lack of a social media presence is having an impact on you today, it will eventually catch up with you down the road. So don’t wait until it’s too late to get started. You have to keep up with the latest social media trends and apply them to your small business.
At the end of this course, you should be able to:
- Have an in-depth knowledge of social media and social media marketing.
- Know the Key activities for managing social media marketing.
- Understand the Methods of Well-Executed Social Media Marketing.
- Know the Relevant Roles in Social Media Marketing.
- Effective create a Social Media Strategy.
SECTION 1: INTRODUCTION TO SOCIAL MEDIA MARKETING
SECTION 2: STRATEIC SOCIAL MEDIA MARKETING