Persuasive Writing

Persuasive writing helps students formulate specific reasons for their opinions, and provides an opportunity to research facts related to their opinions. As students develop an understanding of how writing can influence or change another’s thoughts or actions, they can begin to understand the persuasive nature of the marketing they are exposed to through television, the Internet, and other media. Whether you are an owner of a corporate house or a manger, you must have professional writing skills in order to convey your ideas and suggestions properly. In each profession, there is writing work. If your written content carries grammatical of factual errors, people will not take your seriously. Professional writing skills help your peers, colleagues or friends understand your message. In our world of social media posting, texting, email communications, blogs and beyond, good writing is essential to convey your points effectively.

With time, the forms of writing have also changed. Blog writing is completely different from news writing or press release writing. So, people especially writers need to learn the different forms of writing. Good writing skills are, therefore, valued in the workplace, and people who are good writers appear to be more capable, intelligent, responsible and credible. On the other hand, people who send emails full of typos, poorly constructed sentences and grammatical errors are not considered in the time of promotions and hikes.

Completing this Course should take you approximately 5 hours.

Upon successful completion of this unit, you will be able to:

• Explain how to make a connection with his or her reader;
• Reinforce your main point in the most strategic locations throughout his or her document;
• Explain how to write using concrete “characters” instead of abstract nouns;
• Effectively use keywords to reinforce his or her point; and
• Identify and avoid ethical problems such as false claims and plagiarism.

Course Curriculum