Masterclass: Email Marketing

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Email Marketing

Over the past two decades, a lot has changed. The technology has advanced so far, that it has opened up completely new horizons. In terms of business, this means more opportunities and more ways to reach consumers.

Online marketing is now a part of our reality, always included in the business plan, as a medium of improving business and realizing goals. Its potential has been proven so many times, that it is slowly taking over, leaving traditional marketing techniques far behind. It is estimated that almost 40% of the world’s population use the internet, and with this in mind, it is natural to think of the internet as a great place for advertising your business.

 

Online marketing includes several types of marketing, and some of those are the following:

  • Search engine marketing
  • Social media marketing
  • Content marketing
  • Affiliate marketing
  • Email marketing

The main distinction between these types is the medium used to reach customers. Additionally, each type requires a set of strategies to be successfully implemented in a business plan. Best practices and guidelines are also something to have in mind when planning a strategy.

Out of all the types of online marketing, email marketing delivers the highest ROI for marketers, which is why it is so widely used.

At the end of this course, you should be able to;

  • Understand the Basics of Email Marketing
  • Know what constitutes mailing list
  • Learn how to grow your mailing list and write a perfect email
  • Understand how Email Deliverability works
  • Email Marketing Metrics
  • Use A/B Testing of an Email Campaign
  • Engage Lead Nurturing
  • Increase Conversions in Email Marketing
  • Use the different Email Marketing Tools
  • Use Email Marketing Automation
  • Maximally Engage Email Mobile Marketing
  • And many more…

Course Curriculum

SECTION 1: INTRODUCTION TO EMAIL MARKETING

1
About Email Marketing
Self-Paced
2
Email Marketing Statistics
Self-Paced

SECTION 2: BASICS OF EMAIL MARKETING

1
What is Email Marketing?
Self-Paced
2
Email Marketing as a Part of Online Marketing
Self-Paced
3
How to Start with Email Marketing?
Self-Paced

SECTION 3: TYPES OF EMAILS

1
Types of Emails
Self-Paced
2
One-to-Many Email
Self-Paced
3
One-to-One Email
Self-Paced
4
Social Media Emails
Self-Paced

SECTION 4: MAILING LIST

1
Definition of a Mailing List
Self-Paced
2
Best Practices
Self-Paced
3
Mailing List Update
Self-Paced
4
Things To Avoid
Self-Paced
5
List Segmentation
Self-Paced
6
Why is List Segmentation Important?
Self-Paced

SECTION 5: HOW TO GROW YOUR MAILING LIST?

1
Subscribe Button
Self-Paced
2
Offer Something in Return
Self-Paced
3
Ask Subscribers to Share
Self-Paced
4
Use Social Media
Self-Paced
5
Use Paid Ads to Invite New Subscribers
Self-Paced

SECTION 6: HOW TO WRITE AN EMAIL?

1
Email Design
Self-Paced
2
Elements of a Good Email
Self-Paced
3
How to Write a High-Performing Email?
Self-Paced

SECTION 7: EMAIL DELIVERABILITY

1
What is Email Deliverability?
Self-Paced
2
What is Spam?
Self-Paced
3
Things to do to Improve Email Deliverability
Self-Paced
4
Things to avoid if you want to get your Email Delivered
Self-Paced

SECTION 8: EMAIL MARKETING METRICS

1
Email Marketing Metrics
Self-Paced
2
Click-Through Rate
Self-Paced
3
Conversion Rate
Self-Paced
4
Bounce Rate
Self-Paced
5
Forward Rate
Self-Paced
6
Subscriber List Growth Rate
Self-Paced
7
ROI
Self-Paced
8
Less Reliable Metrics
Self-Paced

SECTION 9: A/B TEST OF AN EMAIL CAMPAIGN

1
What is A/B Testing?
Self-Paced
2
What to Test in an Email Campaign?
Self-Paced
3
How to Conduct A/B Testing?
Self-Paced

SECTION 10: LEAD NURTURING

1
What is Lead Nurturing?
Self-Paced
2
Sales Funnel
Self-Paced
3
How to Nurture the Relationship?
Self-Paced
4
Lead Nurturing Tactics
Self-Paced
5
Collaboration of Sales and Marketing
Self-Paced

SECTION 11: INCREASING CONVERSIONS WITH EMAIL MARKETING

1
Conversions in Email Marketing
Self-Paced
2
Defining a Conversion
Self-Paced
3
Tracking Conversions
Self-Paced
4
Why is Conversion Tracking Important?
Self-Paced
5
How to Increase Conversions?
Self-Paced
6
Other things to consider to Increase Conversions
Self-Paced

SECTION 12: EMAIL MARKETING TOOLS

1
Email Marketing Tools
Self-Paced
2
TinyLetter
Self-Paced
3
MailChimp
Self-Paced
4
GetResponse
Self-Paced
5
Campayn
Self-Paced
6
SendLoop
Self-Paced
7
FreshMail
Self-Paced
8
Campaign Monitor
Self-Paced
9
Marketo
Self-Paced
10
Sendicate
Self-Paced
11
Litmus
Self-Paced
12
Hubspot
Self-Paced

SECTION 13: EMAIL MARKETING AUTOMATION

1
What is Email Marketing Automation?
Self-Paced
2
The Importance of Email Marketing Automation
Self-Paced
3
Email Marketing Automation Strategy
Self-Paced
4
When not to use Automation?
Self-Paced

SECTION 14: EMAIL MOBILE MARKETING

1
Email Mobile Marketing
Self-Paced
2
Email Optimization for Mobile
Self-Paced
3
Mobile-Friendly Design
Self-Paced
4
General Recommendations for a Better Design
Self-Paced
5
Reader’s experience
Self-Paced
6
Landing Page Optimization
Self-Paced
7
Mobile Email Marketing Tracking
Self-Paced
8
Influence of Email Mobile Marketing
Self-Paced
9
Wrapping Up
Self-Paced
10
Quiz
50 questions

SECTION 1: INTRODUCTION TO EMAIL MARKETING

1
About Email Marketing
Self-Paced
2
Email Marketing Statistics
Self-Paced

SECTION 2: BASICS OF EMAIL MARKETING

1
What is Email Marketing?
Self-Paced
2
Email Marketing as a Part of Online Marketing
Self-Paced
3
How to Start with Email Marketing?
Self-Paced

SECTION 3: TYPES OF EMAILS

1
Types of Emails
Self-Paced
2
One-to-Many Email
Self-Paced
3
One-to-One Email
Self-Paced
4
Social Media Emails
Self-Paced

SECTION 4: MAILING LIST

1
Definition of a Mailing List
Self-Paced
2
Best Practices
Self-Paced
3
Mailing List Update
Self-Paced
4
Things To Avoid
Self-Paced
5
List Segmentation
Self-Paced
6
Why is List Segmentation Important?
Self-Paced

SECTION 5: HOW TO GROW YOUR MAILING LIST?

1
Subscribe Button
Self-Paced
2
Offer Something in Return
Self-Paced
3
Ask Subscribers to Share
Self-Paced
4
Use Social Media
Self-Paced
5
Use Paid Ads to Invite New Subscribers
Self-Paced

SECTION 6: HOW TO WRITE AN EMAIL?

1
Email Design
Self-Paced
2
Elements of a Good Email
Self-Paced
3
How to Write a High-Performing Email?
Self-Paced

SECTION 7: EMAIL DELIVERABILITY

1
What is Email Deliverability?
Self-Paced
2
What is Spam?
Self-Paced
3
Things to do to Improve Email Deliverability
Self-Paced
4
Things to avoid if you want to get your Email Delivered
Self-Paced

SECTION 8: EMAIL MARKETING METRICS

1
Email Marketing Metrics
Self-Paced
2
Click-Through Rate
Self-Paced
3
Conversion Rate
Self-Paced
4
Bounce Rate
Self-Paced
5
Forward Rate
Self-Paced
6
Subscriber List Growth Rate
Self-Paced
7
ROI
Self-Paced
8
Less Reliable Metrics
Self-Paced

SECTION 9: A/B TEST OF AN EMAIL CAMPAIGN

1
What is A/B Testing?
Self-Paced
2
What to Test in an Email Campaign?
Self-Paced
3
How to Conduct A/B Testing?
Self-Paced

SECTION 10: LEAD NURTURING

1
What is Lead Nurturing?
Self-Paced
2
Sales Funnel
Self-Paced
3
How to Nurture the Relationship?
Self-Paced
4
Lead Nurturing Tactics
Self-Paced
5
Collaboration of Sales and Marketing
Self-Paced

SECTION 11: INCREASING CONVERSIONS WITH EMAIL MARKETING

1
Conversions in Email Marketing
Self-Paced
2
Defining a Conversion
Self-Paced
3
Tracking Conversions
Self-Paced
4
Why is Conversion Tracking Important?
Self-Paced
5
How to Increase Conversions?
Self-Paced
6
Other things to consider to Increase Conversions
Self-Paced

SECTION 12: EMAIL MARKETING TOOLS

1
Email Marketing Tools
Self-Paced
2
TinyLetter
Self-Paced
3
MailChimp
Self-Paced
4
GetResponse
Self-Paced
5
Campayn
Self-Paced
6
SendLoop
Self-Paced
7
FreshMail
Self-Paced
8
Campaign Monitor
Self-Paced
9
Marketo
Self-Paced
10
Sendicate
Self-Paced
11
Litmus
Self-Paced
12
Hubspot
Self-Paced

SECTION 13: EMAIL MARKETING AUTOMATION

1
What is Email Marketing Automation?
Self-Paced
2
The Importance of Email Marketing Automation
Self-Paced
3
Email Marketing Automation Strategy
Self-Paced
4
When not to use Automation?
Self-Paced

SECTION 14: EMAIL MOBILE MARKETING

1
Email Mobile Marketing
Self-Paced
2
Email Optimization for Mobile
Self-Paced
3
Mobile-Friendly Design
Self-Paced
4
General Recommendations for a Better Design
Self-Paced
5
Reader’s experience
Self-Paced
6
Landing Page Optimization
Self-Paced
7
Mobile Email Marketing Tracking
Self-Paced
8
Influence of Email Mobile Marketing
Self-Paced
9
Wrapping Up
Self-Paced
10
Quiz
50 questions

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Price:
NGN100,000 NGN25,000
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