Over the past two decades, a lot has changed. The technology has advanced so far, that it has opened up completely new horizons. In terms of business, this means more opportunities and more ways to reach consumers.
Online marketing is now a part of our reality, always included in the business plan, as a medium of improving business and realizing goals. Its potential has been proven so many times, that it is slowly taking over, leaving traditional marketing techniques far behind. It is estimated that almost 40% of the world’s population use the internet, and with this in mind, it is natural to think of the internet as a great place for advertising your business.
Online marketing includes several types of marketing, and some of those are the following:
- Search engine marketing
- Social media marketing
- Content marketing
- Affiliate marketing
- Email marketing
The main distinction between these types is the medium used to reach customers. Additionally, each type requires a set of strategies to be successfully implemented in a business plan. Best practices and guidelines are also something to have in mind when planning a strategy.
Out of all the types of online marketing, email marketing delivers the highest ROI for marketers, which is why it is so widely used.
At the end of this course, you should be able to;
- Understand the Basics of Email Marketing
- Know what constitutes mailing list
- Learn how to grow your mailing list and write a perfect email
- Understand how Email Deliverability works
- Email Marketing Metrics
- Use A/B Testing of an Email Campaign
- Engage Lead Nurturing
- Increase Conversions in Email Marketing
- Use the different Email Marketing Tools
- Use Email Marketing Automation
- Maximally Engage Email Mobile Marketing
- And many more…
Course Curriculum
SECTION 1: INTRODUCTION TO EMAIL MARKETING
2
Email Marketing Statistics
Self-Paced
SECTION 2: BASICS OF EMAIL MARKETING
2
Email Marketing as a Part of Online Marketing
Self-Paced
3
How to Start with Email Marketing?
Self-Paced
SECTION 3: TYPES OF EMAILS
SECTION 4: MAILING LIST
1
Definition of a Mailing List
Self-Paced
6
Why is List Segmentation Important?
Self-Paced
SECTION 5: HOW TO GROW YOUR MAILING LIST?
2
Offer Something in Return
Self-Paced
5
Use Paid Ads to Invite New Subscribers
Self-Paced
SECTION 6: HOW TO WRITE AN EMAIL?
3
How to Write a High-Performing Email?
Self-Paced
SECTION 7: EMAIL DELIVERABILITY
1
What is Email Deliverability?
Self-Paced
3
Things to do to Improve Email Deliverability
Self-Paced
4
Things to avoid if you want to get your Email Delivered
Self-Paced
SECTION 8: EMAIL MARKETING METRICS
6
Subscriber List Growth Rate
Self-Paced
SECTION 9: A/B TEST OF AN EMAIL CAMPAIGN
2
What to Test in an Email Campaign?
Self-Paced
3
How to Conduct A/B Testing?
Self-Paced
SECTION 10: LEAD NURTURING
3
How to Nurture the Relationship?
Self-Paced
5
Collaboration of Sales and Marketing
Self-Paced
SECTION 11: INCREASING CONVERSIONS WITH EMAIL MARKETING
1
Conversions in Email Marketing
Self-Paced
4
Why is Conversion Tracking Important?
Self-Paced
5
How to Increase Conversions?
Self-Paced
6
Other things to consider to Increase Conversions
Self-Paced
SECTION 12: EMAIL MARKETING TOOLS
SECTION 13: EMAIL MARKETING AUTOMATION
1
What is Email Marketing Automation?
Self-Paced
2
The Importance of Email Marketing Automation
Self-Paced
3
Email Marketing Automation Strategy
Self-Paced
4
When not to use Automation?
Self-Paced
SECTION 14: EMAIL MOBILE MARKETING
2
Email Optimization for Mobile
Self-Paced
4
General Recommendations for a Better Design
Self-Paced
6
Landing Page Optimization
Self-Paced
7
Mobile Email Marketing Tracking
Self-Paced
8
Influence of Email Mobile Marketing
Self-Paced