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Masterclass: Blog Marketing

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Blog Marketing

Blogging has completely stirred up the situation on the internet. It has been something that people were getting used to during the 1990s, but as of 2000s, the online world completely changed due to the influence of blogging.

As more and more blogs started to emerge, so did the number of blogging tools. The approaches also began to evolve. We can trace the origin of blogging back to the online diaries published on the internet during the 1990s via dial-up internet.

Over time, the topics of blogs started to expand. Personal blogs as a form of online diaries still exist, but many different types of blogs are now part of the blogosphere.

The number of blogs on the internet has been growing rapidly, as increasingly more people were gaining access to the internet and being able to create and manage their own blogs. Once creating a blog was an endeavor for which you would need to hire a professional, and you would also need training on how to manage and upload content. Nowadays, you can seamlessly create a blog within a few minutes without any technical skill whatsoever.

From the introduction of internet and the appearance of blogging to this day, a lot has changed.Nowadays, blogging has become commonplace. It has become mainstream from the 2000s. Now people read blog posts every day. In fact, a large percentage of people own a blog (even if they do not have a habit of blogging regularly).

On the one side, we have the online community which has been relying so much on blogging as a source of information, entertainment, ideas, etc. People start following blogs they love and use them to keep up with the topic of their interest. They also interact with blog owners through comments.

Then, on the other side, we have companies. Most companies have one goal in common – reach online users. Due to the massive popularity of blogging and due to one particular search engine update by Google, called Panda (you can read more information on “Panda” later in this book), they have started to realize that blogging has to be taken to an entirely new level.

Benefits of blogging are evident, but the craft (or better yet, art) of blogging is what evolved so much over the past years, that companies are focusing a lot of their efforts creating and managing content marketing strategy through blogging.

At the end of this course, you should be able to;

  • Understand what digital marketing is
  • Know the meaning and blogginga and different blogging platforms available
  • Identify blogging essentials
  • Create a blogging strategy and how this can be integrated into business strategy
  • Know the benefits of blogging on Business
  • Understand Blogger Outreach and Guest Blogging
  • Make a Living Through Blogging
  • Learn the Tips to Help You Run a Successful Blog
  • Identify the Mistakes to Avoid When Blogging
  • Know the Most Popular Tools for Bloggers
  • Understand how Blogging and Content Marketing Works
  • And many more…..

Course Curriculum

SECTION 1: INTRODUCTION TO DIGITAL MARKETING

1
Content and Panda Update
Self-Paced
2
Blogging Statistics
Self-Paced

SECTION 2: WHAT IS BLOGGING?

1
What Is Blogging?
Self-Paced
2
History of Blogging
Self-Paced
3
What is a Blog?
Self-Paced
4
Blogosphere
Self-Paced
5
Blog vs. Website
Self-Paced
6
Types of Blogs
Self-Paced

SECTION 3: BLOGGING PLATFORMS

1
Blogging Platforms
Self-Paced
2
WordPress
Self-Paced
3
Blogger
Self-Paced
4
Tumblr
Self-Paced
5
LinkedIn Blogging
Self-Paced
6
Medium
Self-Paced
7
Choosing a Platform
Self-Paced

SECTION 4: BLOGGING ESSENTIALS

1
Blogging Essentials
Self-Paced
2
Hosting
Self-Paced
3
Domain name
Self-Paced
4
Template
Self-Paced
5
Gravatar Image
Self-Paced
6
Comments
Self-Paced
7
Mailing List
Self-Paced
8
Social Accounts
Self-Paced
9
Images
Self-Paced
10
Plugins
Self-Paced
11
Unique Content
Self-Paced
12
Bloggers
Self-Paced

SECTION 5: CREATING A BLOGGING STRATEGY

1
Creating a Blogging Strategy
Self-Paced
2
Goals
Self-Paced
3
Target Group
Self-Paced
4
Budget
Self-Paced
5
Content Ideas
Self-Paced
6
Metrics
Self-Paced

SECTION 6: INTEGRATING BLOGGING INTO A BUSINESS STRATEGY

1
What is Business Blogging?
Self-Paced
2
Creating Online Presence
Self-Paced
3
How to Blog as your Business
Self-Paced
4
How can a Blog Complement your Website
Self-Paced

SECTION 7: THE BENEFITS OF BLOGGING

1
The Benefits of Blogging
Self-Paced
2
Why is Blogging so popular?
Self-Paced
3
Benefits of Blogging
4
Are there any obstacles?
Self-Paced

SECTION 8: BLOGGER OUTREACH AND GUEST BLOGGING

1
Blogger Outreach and Guest Blogging
Self-Paced
2
What is Blogger Outreach?
Self-Paced
3
What is Guest Blogging?
Self-Paced
4
How to invite Bloggers?
Self-Paced
5
How to get invited?
Self-Paced
6
Blogger Outreach and Guest Blogging Platforms
Self-Paced

SECTION 9: WHAT IS VLOGGING?

1
What is Vlogging?
Self-Paced
2
What is a Vlog?
Self-Paced
3
Why is Vlogging Popular?
Self-Paced
4
How to use Vlogging in Business?
Self-Paced

SECTION 10: MAKING A LIVING THROUGH BLOGGING

1
Making a Living Through Blogging
Self-Paced
2
Blog Monetization Tactics
3
How to turn your Blog into a Business
Self-Paced
4
Tips to help you boost the Profit from Blogging
Self-Paced

SECTION 11: TIPS TO HELP YOU RUN A SUCCESSFUL BLOG

1
Tips to Help You Run a Successful Blog
Self-Paced
2
Have a Responsive Blog
Self-Paced
3
Publish Consistently
Self-Paced
4
Work on building influence
Self-Paced
5
Make Contacts
Self-Paced
6
Start a Newsletter
Self-Paced
7
Engage through Social Networks
Self-Paced
8
Optimize your Blog with the Right Plugins
Self-Paced
9
Consider Security before it is too late
Self-Paced
10
Use Catchy Titles
Self-Paced
11
Format to enhance Readability
Self-Paced
12
Proofread all your Posts over and over again
Self-Paced
13
Avoid Cluttering your Blog
Self-Paced
14
Get to know your Readers to create better Content
Self-Paced
15
Be Patient and Realistic when setting up Goals
Self-Paced
16
Keep an Eye on the Statistics
Self-Paced

SECTION 12: MISTAKES TO AVOID WHEN BLOGGING

1
Mistakes to Avoid When Blogging
Self-Paced
2
Writing without thinking about your Target Group
3
Neglecting Online Promotion and Content Distribution
Self-Paced
4
Not Creating a Mailing List
Self-Paced
5
Blogging without any Goal or Strategy
Self-Paced
6
Being Afraid of Criticism
Self-Paced
7
Choosing a free Blog to avoid Technical Issues
Self-Paced
8
Not Investing in your Blog
Self-Paced
9
Forgetting about the Importance of Interlinking
Self-Paced
10
Conclusion
Self-Paced

SECTION 13: THE MOST POPULAR TOOLS FOR BLOGGERS

1
The Most Popular Tools for Bloggers
Self-Paced
2
Writing Tools
Self-Paced
3
Organization Tools
Self-Paced
4
Content Tools
Self-Paced
5
Social Media Tools
Self-Paced
6
Research Tools for Bloggers
Self-Paced
7
Email Marketing Tools
Self-Paced

SECTION 14: BLOGGING AS A PART OF ONLINE MARKETING

1
Blogging and Content Marketing
Self-Paced
2
Blogging and SEO
Self-Paced
3
Blogging and Social Media Marketing
Self-Paced
4
Blogging and Lead Generation
Self-Paced
5
Blogging to Improve your Business
Self-Paced
6
Wrapping Up
Self-Paced
7
Quiz
50 questions

Certification

Coursepedia Demo Certificate
Showcase your achievements with a Valuable Certificate. Your certificate is the official recognition for your Learning achievements on Coursepedia. This is optional, but highly recommended after course completion. Verified Certificates issued by Coursepedia can differentiate you against competitions and also establishes you as a continuous learner anyday, anytime. Employers are always looking for people who never want to stop learning.

SECTION 1: INTRODUCTION TO DIGITAL MARKETING

1
Content and Panda Update
Self-Paced
2
Blogging Statistics
Self-Paced

SECTION 2: WHAT IS BLOGGING?

1
What Is Blogging?
Self-Paced
2
History of Blogging
Self-Paced
3
What is a Blog?
Self-Paced
4
Blogosphere
Self-Paced
5
Blog vs. Website
Self-Paced
6
Types of Blogs
Self-Paced

SECTION 3: BLOGGING PLATFORMS

1
Blogging Platforms
Self-Paced
2
WordPress
Self-Paced
3
Blogger
Self-Paced
4
Tumblr
Self-Paced
5
LinkedIn Blogging
Self-Paced
6
Medium
Self-Paced
7
Choosing a Platform
Self-Paced

SECTION 4: BLOGGING ESSENTIALS

1
Blogging Essentials
Self-Paced
2
Hosting
Self-Paced
3
Domain name
Self-Paced
4
Template
Self-Paced
5
Gravatar Image
Self-Paced
6
Comments
Self-Paced
7
Mailing List
Self-Paced
8
Social Accounts
Self-Paced
9
Images
Self-Paced
10
Plugins
Self-Paced
11
Unique Content
Self-Paced
12
Bloggers
Self-Paced

SECTION 5: CREATING A BLOGGING STRATEGY

1
Creating a Blogging Strategy
Self-Paced
2
Goals
Self-Paced
3
Target Group
Self-Paced
4
Budget
Self-Paced
5
Content Ideas
Self-Paced
6
Metrics
Self-Paced

SECTION 6: INTEGRATING BLOGGING INTO A BUSINESS STRATEGY

1
What is Business Blogging?
Self-Paced
2
Creating Online Presence
Self-Paced
3
How to Blog as your Business
Self-Paced
4
How can a Blog Complement your Website
Self-Paced

SECTION 7: THE BENEFITS OF BLOGGING

1
The Benefits of Blogging
Self-Paced
2
Why is Blogging so popular?
Self-Paced
3
Benefits of Blogging
4
Are there any obstacles?
Self-Paced

SECTION 8: BLOGGER OUTREACH AND GUEST BLOGGING

1
Blogger Outreach and Guest Blogging
Self-Paced
2
What is Blogger Outreach?
Self-Paced
3
What is Guest Blogging?
Self-Paced
4
How to invite Bloggers?
Self-Paced
5
How to get invited?
Self-Paced
6
Blogger Outreach and Guest Blogging Platforms
Self-Paced

SECTION 9: WHAT IS VLOGGING?

1
What is Vlogging?
Self-Paced
2
What is a Vlog?
Self-Paced
3
Why is Vlogging Popular?
Self-Paced
4
How to use Vlogging in Business?
Self-Paced

SECTION 10: MAKING A LIVING THROUGH BLOGGING

1
Making a Living Through Blogging
Self-Paced
2
Blog Monetization Tactics
3
How to turn your Blog into a Business
Self-Paced
4
Tips to help you boost the Profit from Blogging
Self-Paced

SECTION 11: TIPS TO HELP YOU RUN A SUCCESSFUL BLOG

1
Tips to Help You Run a Successful Blog
Self-Paced
2
Have a Responsive Blog
Self-Paced
3
Publish Consistently
Self-Paced
4
Work on building influence
Self-Paced
5
Make Contacts
Self-Paced
6
Start a Newsletter
Self-Paced
7
Engage through Social Networks
Self-Paced
8
Optimize your Blog with the Right Plugins
Self-Paced
9
Consider Security before it is too late
Self-Paced
10
Use Catchy Titles
Self-Paced
11
Format to enhance Readability
Self-Paced
12
Proofread all your Posts over and over again
Self-Paced
13
Avoid Cluttering your Blog
Self-Paced
14
Get to know your Readers to create better Content
Self-Paced
15
Be Patient and Realistic when setting up Goals
Self-Paced
16
Keep an Eye on the Statistics
Self-Paced

SECTION 12: MISTAKES TO AVOID WHEN BLOGGING

1
Mistakes to Avoid When Blogging
Self-Paced
2
Writing without thinking about your Target Group
3
Neglecting Online Promotion and Content Distribution
Self-Paced
4
Not Creating a Mailing List
Self-Paced
5
Blogging without any Goal or Strategy
Self-Paced
6
Being Afraid of Criticism
Self-Paced
7
Choosing a free Blog to avoid Technical Issues
Self-Paced
8
Not Investing in your Blog
Self-Paced
9
Forgetting about the Importance of Interlinking
Self-Paced
10
Conclusion
Self-Paced

SECTION 13: THE MOST POPULAR TOOLS FOR BLOGGERS

1
The Most Popular Tools for Bloggers
Self-Paced
2
Writing Tools
Self-Paced
3
Organization Tools
Self-Paced
4
Content Tools
Self-Paced
5
Social Media Tools
Self-Paced
6
Research Tools for Bloggers
Self-Paced
7
Email Marketing Tools
Self-Paced

SECTION 14: BLOGGING AS A PART OF ONLINE MARKETING

1
Blogging and Content Marketing
Self-Paced
2
Blogging and SEO
Self-Paced
3
Blogging and Social Media Marketing
Self-Paced
4
Blogging and Lead Generation
Self-Paced
5
Blogging to Improve your Business
Self-Paced
6
Wrapping Up
Self-Paced
7
Quiz
50 questions

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