Masterclass: Blog Marketing

Blogging has completely stirred up the situation on the internet. It has been something that people were getting used to during the 1990s, but as of 2000s, the online world completely changed due to the influence of blogging.

As more and more blogs started to emerge, so did the number of blogging tools. The approaches also began to evolve. We can trace the origin of blogging back to the online diaries published on the internet during the 1990s via dial-up internet.

Over time, the topics of blogs started to expand. Personal blogs as a form of online diaries still exist, but many different types of blogs are now part of the blogosphere.

The number of blogs on the internet has been growing rapidly, as increasingly more people were gaining access to the internet and being able to create and manage their own blogs. Once creating a blog was an endeavor for which you would need to hire a professional, and you would also need training on how to manage and upload content. Nowadays, you can seamlessly create a blog within a few minutes without any technical skill whatsoever.

From the introduction of internet and the appearance of blogging to this day, a lot has changed.Nowadays, blogging has become commonplace. It has become mainstream from the 2000s. Now people read blog posts every day. In fact, a large percentage of people own a blog (even if they do not have a habit of blogging regularly).

On the one side, we have the online community which has been relying so much on blogging as a source of information, entertainment, ideas, etc. People start following blogs they love and use them to keep up with the topic of their interest. They also interact with blog owners through comments.

Then, on the other side, we have companies. Most companies have one goal in common – reach online users. Due to the massive popularity of blogging and due to one particular search engine update by Google, called Panda (you can read more information on “Panda” later in this book), they have started to realize that blogging has to be taken to an entirely new level.

Benefits of blogging are evident, but the craft (or better yet, art) of blogging is what evolved so much over the past years, that companies are focusing a lot of their efforts creating and managing content marketing strategy through blogging.

At the end of this course, you should be able to;

• Understand what digital marketing is
• Know the meaning and blogginga and different blogging platforms available
• Identify blogging essentials
• Create a blogging strategy and how this can be integrated into business strategy
• Know the benefits of blogging on Business
• Understand Blogger Outreach and Guest Blogging
• Make a Living Through Blogging
• Learn the Tips to Help You Run a Successful Blog
• Identify the Mistakes to Avoid When Blogging
• Know the Most Popular Tools for Bloggers
• Understand how Blogging and Content Marketing Works
• And many more…..

Course Curriculum