fbpx

Market Segmentation, Targeting and Positioning

Market Segmentation, Targeting and Positioning

Philip Kotler, the grand dean of marketing textbooks, has suggested that if marketers can nail their target and position, all other aspects of a marketing campaign will fall into place. Target and position define whom we are trying to reach with our marketing campaign, and what message (or position) we will use to connect. The concepts of targeting and positioning are so critical to marketing success that we now dedicate an entire unit to them.

So, let’s now consider the concept of segmenting, targeting, and positioning (STP), known as the strategic marketing formula that helps marketers identify and segment their audience, target their market, and posture their products to cultivate their desired brand position.

Completing this unit should take you approximately 5 hours. Upon successful completion of this unit, you will be able to:

  • define the STP strategy; and
  • identify the place of targeting and positioning in the marketing campaign.

Course Curriculum

SECTION 1: STP STRATEGY

1
Market Segmenting
Self-Paced
2
Types of Market Segmentation
Self-Paced
3
Nature of A Market Segment
Self-Paced
4
Market Positioning
Self-Paced
5
Positioning in Advertisements
Self-Paced
6
Quiz
10 questions

SECTION 2: STP PRINCIPLES

1
Segmenting and Targeting a Firm’s Current Customers
Self-Paced
2
Types of Segmentation Bases
Self-Paced
3
Selecting Target Markets
Self-Paced
4
Target-Market Strategies: Choosing the Number of Markets to Target
Self-Paced
5
Quiz
5 questions

SECTION 3: CORE CONCEPTS OF MARKETING

1
The Segmented Market
Self-Paced
2
Segmenting Organizational Markets
Self-Paced
3
Objectives
Self-Paced
4
Determine the Changes to be made
Self-Paced
5
Collect baseline data on the issues to be addressed
Self-Paced
6
Benefits of Understanding Audiences
Self-Paced
7
Wrapping up
Self-Paced
8
Quiz
5 questions

Certification

Coursepedia Demo Certificate
Showcase your achievements with a Valuable Certificate. Your certificate is the official recognition for your Learning achievements on Coursepedia. This is optional, but highly recommended after course completion. Verified Certificates issued by Coursepedia can differentiate you against competitions and also establishes you as a continuous learner anyday, anytime. Employers are always looking for people who never want to stop learning.

SECTION 1: STP STRATEGY

1
Market Segmenting
Self-Paced
2
Types of Market Segmentation
Self-Paced
3
Nature of A Market Segment
Self-Paced
4
Market Positioning
Self-Paced
5
Positioning in Advertisements
Self-Paced
6
Quiz
10 questions

SECTION 2: STP PRINCIPLES

1
Segmenting and Targeting a Firm’s Current Customers
Self-Paced
2
Types of Segmentation Bases
Self-Paced
3
Selecting Target Markets
Self-Paced
4
Target-Market Strategies: Choosing the Number of Markets to Target
Self-Paced
5
Quiz
5 questions

SECTION 3: CORE CONCEPTS OF MARKETING

1
The Segmented Market
Self-Paced
2
Segmenting Organizational Markets
Self-Paced
3
Objectives
Self-Paced
4
Determine the Changes to be made
Self-Paced
5
Collect baseline data on the issues to be addressed
Self-Paced
6
Benefits of Understanding Audiences
Self-Paced
7
Wrapping up
Self-Paced
8
Quiz
5 questions
We offer course certificates for all courses taught by Coursepedia. Our certificates are available in Digital formats (PDF). Certificates for courses taught by other Instructors/Teachers are determined by them.

To qualify for any of our certificates, you must have successfully completed your chosen course, achieving the course cutoff mark or higher in all assessments.

We offer two type of certificates, VERIFIED COURSE CERTIFICATE and VERIFIED DIPLOMA CERTIFICATE.

Both certificates come in Digital Format which is downloadable in PDF format after you complete your purchase. The certificate(s) will be sent to your registered email address. You can also download the certificate of completion in your PROFILE. This is for demo only and not the VERIFIED CERTIFICATE from Coursepedia.

All Certification is available for purchase via the Coursepedia Shop.

If you have any queries or require assistance, please email support@coursepedia.ng and it will be a delight to be of help.
Definitely! If you have an internet connection, courses on Coursepedia are available on any device at any time. If you don`t have an internet connection, some instructors also let their students download course lectures. That`s up to the instructor though, so make sure you get on their good side!
You can view and review the lecture materials indefinitely, like an on-demand channel.
No announcements at this moment.

Be the first to add a review.

Please, login to leave a review
Chat With Us
Need Urgent Help?
Hello!!! Do you need Urgent help?

Our Customer Care Representatives are online and ready to help you via WhatsApp Chat. Get quick response to any of your question.