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Introduction to Web Analytics

SECTION 1: UNDERSTANDING WEB ANALYTICS
1
What is Web Analytics?
2
The Purpose of Web Analytics
3
The History of Web Analytics
4
How to Unlock Your Website’s Potential Through Web Analytics?
5
How Web Analytics Can Help Your Business Grow?
SECTION 2: USING WEB ANALYTICS
1
Web Analytics Basics
2
How to Choose a Web Analytic Tool?
3
Web Analytic Dashboard
4
Which Metrics to Track?
5
How to Identify Site Referrers?
6
How to Identify Your Audience?
7
How to Identify the Most Important Pages?
8
What are Key Performance Indicators?
SECTION 3: GOOGLE WEB ANALYTICS BASICS
1
Google Web Analytics Basics
2
Installing Google Analytics
3
Setting Up
4
Analyzing Data Through Google Analytics
SECTION 4: HOW TO MAKE WEB ANALYTICS WORK FOR YOU
1
Web Traffic Data Analysis
2
Google Analytics Vs. Crazy Egg
SECTION 5: HOW TO INCREASE YOUR SITE’S VISIBILITY THROUGH WEB ANALYTICS
1
How to Increase Your Site’s Visibility through Web Analytics
2
Why Increase Visibility?
3
Three Trusted Ways to Increase Visibility Using Web Analytics
4
Google Metrics that Help With Website Visibility
SECTION 6: TEN MOST COMMON WEB ANALYTICS MISTAKES AND PITFALLS
1
Ten Most Common Web Analytics Mistakes and Pitfalls
2
Mistakes to Avoid
3
Pitfalls to Avoid
SECTION 7: WEB ANALYTICS: BEST PRACTICES
1
Strict Documentation
2
Tight Integration with Reporting System
3
Understandings of Business Process
4
Sharing of Ideas and Knowledge
5
Having a Roadmap for Improvements
SECTION 8: ANALYZING ANALYTICAL DATA
1
How to Know If Your Analytic Data is Performing Well?
2
Using Testing Software
SECTION 9: WEB ANALYTICS METHODS
1
Cookies
2
Geotargeting
3
Mobile Phone Tracking
4
Geotagging
SECTION 10: SOCIAL MEDIA ANALYTICS
1
Social Media Analytics
2
Measure
3
Analyze
4
Interpret
SECTION 11: MOBILE ANALYTICS
1
Mobile Analytics
2
JavaScript and HTTP Cookies are Unreliable
3
Understand How Customers Currently Interact With Your Site
4
Adapt Your Value Proposition to Customer Needs
5
Study Examples Across and Beyond Your Industry
6
Use Analytics Software to Get the Data
SECTION 12: TIPS FOR WEBMASTERS
1
Tips for Webmasters
2
Wrapping Up
3
Quiz
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