One of the most critical part of any business is understanding your customers’ needs. This most fundamental, but surprisingly elusive, as information is important to the success of any service or product. Identifying customer needs makes your product and service to truly speak to customers’ problems. In addition, the quickest way to position your brand smartly in the market is to align your team members behind the specific needs of your customers. At the end of this course, learners should be able to:
- Have a deep knowledge of market research
- Know when to conduct market research.
- Understand the need to conduct market research and how to conduct market research.
- Know the components of marketing concept
- Have knowledge on the development of the marketing concept and its focus on customer needs
- Understand the types of customer you’ll encounter
- Know the procedures of identifying customer needs
Course Curriculum
SECTION 1: UNDERSTANDING THE CONCEPT OF MARKET
1
Definition of Market research
2
When to conduct market research
3
The need to conduct market research
4
How to conduct market research
5
Quiz
SECTION 2: PRICIPLES OF MAEKETING CONCEPT
1
Marketing Concept
2
The components of marketing concept
3
The Development of the Marketing Concept and its Focus on Customer Needs
4
Strategic Marketing Concept
5
Understanding the types of customer you’ll encounter
6
Identifying customer needs
7
Quiz
SECTION 1: UNDERSTANDING THE CONCEPT OF MARKET
1
Definition of Market research
2
When to conduct market research
3
The need to conduct market research
4
How to conduct market research
5
Quiz
SECTION 2: PRICIPLES OF MAEKETING CONCEPT
1
Marketing Concept
2
The components of marketing concept
3
The Development of the Marketing Concept and its Focus on Customer Needs
4
Strategic Marketing Concept
5
Understanding the types of customer you’ll encounter
6
Identifying customer needs
7
Quiz
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To qualify for any of our certificates, you must have successfully completed your chosen course, achieving the course cutoff mark or higher in all assessments.
We offer two type of certificates, VERIFIED COURSE CERTIFICATE and VERIFIED DIPLOMA CERTIFICATE.
Both certificates comes in Digital Format which is downloadable in PDF format after you complete your purchase. The certificate(s) will be sent to your registered email address. You can also download certificate of completion in your PROFILE. This is for demo only and not the VERIFIED CERTIFICATE from Coursepedia.
All Certification is available for purchase via the Coursepedia Shop.
If you have any queries or require assistance, please email support@coursepedia.ng and it will be a delight to be of help.
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