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Study Mode: Online
Enrolled: 3328 students
Course view: 15378
Duration: Self-Paced Learning
Lectures: 10
Course type: Short Courses
Certificate of Completion: FREE
Discovering And Meeting Market Needs

One of the most critical part of any business is understanding your customers’ needs. This most fundamental, but surprisingly elusive, as information is important to the success of any service or product.  Identifying customer needs makes your product and service to truly speak to customers’ problems. In addition, the quickest way to position your brand smartly in the market is to align your team members behind the specific needs of your customers. At the end of this course, learners should be able to:

  • Have a deep knowledge of market research
  • Know when to conduct market research.
  • Understand the need to conduct market research and how to conduct market research.
  • Know the components of marketing concept
  • Have knowledge on the development of the marketing concept and its focus on customer needs
  • Understand the types of customer you’ll encounter
  • Know the procedures of identifying customer needs

Course Curriculum


1      Definition of Market research                                                                                Self-paced
2      When to conduct market research                                                                        Self-paced
3      The need to conduct market research                                                                  Self-paced
4      How to conduct market research                                                                          Self-paced
5      Quiz                                                                                                                             6 questions


1      Marketing Concept                                                                                                   Self-paced
2      The components of marketing concept                                                               Self-paced
3      The Development of the Marketing Concept and its Focus on                      Self-paced
         Customer Needs
4      Strategic Marketing Concept                                                                                 Self-paced
5      Understanding the types of customer you’ll encounter                                   Self-paced
6      Identifying customer needs                                                                                   Self-paced
7      Quiz                                                                                                                             7 questions

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