Telemarketing is a marketing conundrum that the telephone offers the most direct method of getting through to potential customers, but also has the greatest capacity to irritate them.
And with the volume of telemarketing increasing year upon year, it stands to reason that your own telemarketing campaign must be highly targeted and professional to get results.
Failure in one or both of these areas can result in wasted resources and damaged business reputations.
Telemarketing can form an integral part of a sales and marketing campaign, either as a tool for gathering the data that will be the foundation for your direct marketing approaches, as a follow up to other forms of direct marketing, or as an up-front weapon for identifying your best sales prospects.
The most common functions of business to business outbound telemarketing include; Improving marketing data, Telecleaning your existing data, Lead generation, Event planning, Direct mail follow up, Point of sale promotion, Company profiling and Customer contact.