Telemarketing is a marketing conundrum that the telephone offers the most direct method of getting through to potential customers, but also has the greatest capacity to irritate them.
And with the volume of telemarketing increasing year upon year, it stands to reason that your own telemarketing campaign must be highly targeted and professional to get results.
Failure in one or both of these areas can result in wasted resources and damaged business reputations.
Telemarketing can form an integral part of a sales and marketing campaign, either as a tool for gathering the data that will be the foundation for your direct marketing approaches, as a follow up to other forms of direct marketing, or as an up-front weapon for identifying your best sales prospects.
The most common functions of business to business outbound telemarketing include; Improving marketing data, Telecleaning your existing data, Lead generation, Event planning, Direct mail follow up, Point of sale promotion, Company profiling and Customer contact.
Course Curriculum
SECTION 1: INTRODUCTION TO TELEMARKETING
3
Benefits of Telemarketing
Self-paced
4
The types of telemarketers
Self-paced
SECTION 2: CONCEPT OF TELEMARKETING
1
Making Telemarketing Work
Self-paced
2
The Advantages of Telemarketing
Self-paced
3
Disadvantages of Telemarketing
Self-paced
SECTION 3: RELEVANT SCOPES OF TELEMARKETING
1
Understanding the difference between Telesales and Telemarketing
Self-paced
2
Myths about telemarketing techniques
Self-paced
3
What can Telemarketing Do for You?
Self-paced
4
What can Telesales Do for You
Self-paced
5
Best Practices for telemarketing success
Self-paced
SECTION 4: THE PRICING STRUCTURE OF TELEMARKETING
2
Minimizing Telemarketing Overheads
Self-paced
4
Creating a telemarketing plan
Self-paced
SECTION 5: PHONE GREETINGS IN TELEMARKETING
1
6 Phone Greetings for Business That Improve Customer Interaction
Self-paced
2
Dos and Don’ts of Professional Phone Greetings
Self-paced
3
Keys to Business Phone Greeting Success
4
Best Practices for your Business Phone Greeting
Self-paced
SECTION 6: UNDERSTANDING THE PRINCIPLES OF EFFECTIVE TELEMARKETING
3
Telemarketing is a six-stage process
Self-paced
4
Ways to Excel at Telemarketing and Understanding the Difficulties
Self-paced
