Telemarketing is a marketing conundrum that the telephone offers the most direct method of getting through to potential customers, but also has the greatest capacity to irritate them.
And with the volume of telemarketing increasing year upon year, it stands to reason that your own telemarketing campaign must be highly targeted and professional to get results.
Failure in one or both of these areas can result in wasted resources and damaged business reputations.
Telemarketing can form an integral part of a sales and marketing campaign, either as a tool for gathering the data that will be the foundation for your direct marketing approaches, as a follow up to other forms of direct marketing, or as an up-front weapon for identifying your best sales prospects.
The most common functions of business to business outbound telemarketing include; Improving marketing data, Telecleaning your existing data, Lead generation, Event planning, Direct mail follow up, Point of sale promotion, Company profiling and Customer contact.
Course Curriculum
SECTION 1: INTRODUCTION TO TELEMARKETING
1
What is Telemarketing?
2
Types of Telemarketing
3
Benefits of Telemarketing
4
The types of telemarketers
5
Quiz
SECTION 2: CONCEPT OF TELEMARKETING
1
Making Telemarketing Work
2
The Advantages of Telemarketing
3
Disadvantages of Telemarketing
4
Quiz
SECTION 3: RELEVANT SCOPES OF TELEMARKETING
1
Understanding the difference between Telesales and Telemarketing
2
Myths about telemarketing techniques
3
What can Telemarketing Do for You?
4
What can Telesales Do for You
5
Best Practices for telemarketing success
6
Quiz
SECTION 4: THE PRICING STRUCTURE OF TELEMARKETING
1
Telemarketing Costs
2
Minimizing Telemarketing Overheads
3
Who uses telemarketing?
4
Creating a telemarketing plan
5
Quiz
SECTION 5: PHONE GREETINGS IN TELEMARKETING
1
6 Phone Greetings for Business That Improve Customer Interaction
2
Dos and Don’ts of Professional Phone Greetings
3
Keys to Business Phone Greeting Success
4
Best Practices for your Business Phone Greeting
5
Quiz
SECTION 6: UNDERSTANDING THE PRINCIPLES OF EFFECTIVE TELEMARKETING
1
Learning Telemarketing
2
Careers in Telemarketing
3
Telemarketing is a six-stage process
4
Ways to Excel at Telemarketing and Understanding the Difficulties
5
Conclusion
6
Quiz
SECTION 1: INTRODUCTION TO TELEMARKETING
SECTION 2: CONCEPT OF TELEMARKETING
SECTION 3: RELEVANT SCOPES OF TELEMARKETING
SECTION 4: THE PRICING STRUCTURE OF TELEMARKETING
SECTION 5: PHONE GREETINGS IN TELEMARKETING
SECTION 6: UNDERSTANDING THE PRINCIPLES OF EFFECTIVE TELEMARKETING
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