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Diploma In Strategic Management

Strategic management is a continuous process of strategic analysis, strategy creation, implementation and monitoring, used by organizations with the purpose to achieve and maintain a competitive advantage. Strategic Management is also about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organization. […]

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Strategic management is a continuous process of strategic analysis, strategy creation, implementation and monitoring, used by organizations with the purpose to achieve and maintain a competitive advantage.

Strategic Management is also about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organization. An organization is said to have competitive advantage if its profitability is higher than the average profitability for all companies in its industry.

Business culture, the skills and competencies of employees, and organizational structure are all important factors that influence how an organization can achieve its stated objectives. Inflexible companies may find it difficult to succeed in a changing business environment. Creating a barrier between the development of strategies and their implementation can make it difficult for managers to determine whether objectives have been efficiently met

Strategic management is nothing but planning for both predictable as well as unfeasible contingencies. It is applicable to both small as well as large organizations as even the smallest organization face competition and, by formulating and implementing appropriate strategies, they can attain sustainable competitive advantage.

It is a way in which strategists set the objectives and proceed about attaining them. It deals with making and implementing decisions about future direction of an organization. It helps us to identify the direction in which an organization is moving.

Strategic management is a continuous process that evaluates and controls the business and the industries in which an organization is involved; evaluates its competitors and sets goals and strategies to meet all existing and potential competitors; and then reevaluates strategies on a regular basis to determine how it has been implemented and whether it was successful or does it needs replacement.

At the end of this course, students should be able to:

  • Have an understanding of the concept of strategy
  • Know the Benefits of Strategic Management
  • Understand the Strategic management process
  • Know the components of a Strategy Statement.
  • Have a depth knowledge on the steps in Strategy Formulation Process
  • Understand the Steps in Implementing a Strategy
  • Know the concept of Strategic thinking and Management.


SECTION 1: UNDERSTANDING THE CONCEPT OF STRATEGY

1
Definition of Strategy
Self-paced
2
Features of Strategy
Self-paced
3
Levels of strategy
Self-paced
4
Types of Strategy
Self-paced
5
Quiz
10 questions

SECTION 2: INTRODUCTION TO STARTEGIVC MANAGEMENT

1
Definition of Strategic Management
Self-paced
2
Benefits of Strategic Management
Self-paced
3
Strategic management process
Self-paced
4
Quiz
10 questions

SECTION 3: STRATEGY AS A FIELD OF THEORY AND PRACTICE

1
Components of a Strategy Statement
Self-paced
2
Steps in Strategy Formulation Process
Self-paced
3
Meaning of Strategy Implementation
Self-paced
4
Steps in Implementing a Strategy
Self-paced
5
Strategy Evaluation Process and its Significance
Self-paced
6
Quiz
10 questions

SECTION 4: UNDERSTANDING STRATEGIC PLANNING

1
Definition of Strategic Planning
Self-paced
2
A Strategic Plan, Strategic Management, and Strategy Execution
Self-paced
3
The Steps in Strategic Planning
Self-paced
4
Quiz
5 questions

SECTION 5: STRATEGY AS A PROCESS

1
Defining a generic process
Self-paced
2
The concept of Strategic thinking
Self-paced
3
Strategic Thinking and Management
Self-paced
4
Conclusion
Self-paced
5
Quiz
7 questions
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