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Diploma in Search Engine Optimization
SECTION 1: INTRODUCTION TO SEARCH ENGINE OPTIMIZATION
1
What is SEO?
2
Why it Matters?
3
Common SEO Techniques
4
SEO as a Marketing Strategy
SECTION 2: UNDERSTANDING SEARCH ENGINES
1
How do Search Engines Work?
2
How Do People Interact With Search Engines?
3
Search Engine Marketing
4
Why Search Engine Marketing Matters?
SECTION 3: SEARCH ENGINE FRIENDLY SITE DESIGN AND DEVELOPMENT
1
Search Engine Friendly Site Design and Development
2
Indexablecontent
3
Title Tags
4
Meta Tags
5
Link Structure
6
Nofollowlinks
7
Keyword Usage
8
URL Structures
SECTION 4: BASICS OF KEYWORD RESEARCH
1
What is Keyword Research?
2
Keyword Research Tools: Free and Paid
3
The Value of a Keyword
4
Keyword Demand and the Legendary Long-Tail
SECTION 5: GOOGLE RANKINGS
1
What Affects Google Rankings?
2
Tips for Improving Google Rank
SECTION 6: GOOGLE PANDA AND OTHER ALGORITHM UPDATES
1
The Rise of Google Panda
2
Understanding the Evolution of Google’s Algorithms
3
A Chronology of Updates Since Panda 1.0
4
Getting Ahead in the Post-Panda Internet World
SECTION 7: LINK BUILDING
1
The Importance of Link Building
2
Types of Links
3
Starting a Link Building Campaign
4
Link Building Tactics
5
Link Building Metrics
6
Position of Links
7
Good link building vs. Bad Link Building
8
Tips and Tricks to Help You With Link Building
SECTION 8: SEARCH ENGINE TOOLS AND SERVICES FOR WEBMASTERS
1
Search Engine Protocols
2
Search Engine Myths and Misconceptions
3
Measuring and Tracking Success
4
SEO Tools to Use
SECTION 9: STEPS TO OPTIMIZE YOUR WEBSITE
1
Steps to Optimize Your Website
2
Before You Create a Website
3
After You Create a Website
SECTION 10: SEO RECOMMENDATIONS
1
Follow Guidelines
2
Think About the Search Engines
3
Think About the Visitors
4
Stay Up to Date
5
SEO Dos and Don’ts
6
Wrapping Up
SECTION 11: QUIZ
1
Quiz
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