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Diploma in Search Engine Optimization

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Study Mode: Online
Enrolled: 1286 students
Course view: 21110
Duration: Self-Paced Learning
Lectures: 47
Course type: Diploma Courses
Certificate of Completion: FREE
Search Engine Optimization

The course you are about to take deals with the lesson on search engine optimization and everything related to understanding it – from how search engines do what they do, to how you can use them to promote a business or website and incorporate SEO into a marketing strategy.

We will start with looking at what search engine optimization is in a nutshell, what it has to offer to the webmaster of a website and what are the common SEO techniques being used.

People are the key to the internet, as the internet is supported by the development of content from the global community and is used by the same community in the form of search engines. And that is why we will be looking at how people use search engines.

Further on in this course, we will be explain to you how to make a website that is search engine friendly and makes the most out of SEO and SEM techniques. This includes understanding what search engines love and respond well to, how search engine algorithms work and how they create rankings. We will be talking about tools used for link building,keyword research, and analysis tools, to equip you with the skills necessary for analyzing a website and optimizing in relation to the most effective keywords that generate traffic and respond well to what is trending on the internet.

Lastly, we will be offering a conclusion that sums up the lessons on search engine optimization, search engine marketing, the tools discussed and what the world of SEO has to offer to any business, organization or individual wishing to make a greater online presence.

Course Curriculum

SECTION 1: INTRODUCTION TO SEARCH ENGINE OPTIMIZATION

1
What is SEO?

Self-Paced

2
Why it Matters?

Self-Paced

3
Common SEO Techniques

Self-Paced

4
SEO as a Marketing Strategy

Self-Paced

SECTION 2: UNDERSTANDING SEARCH ENGINES

1
How do Search Engines Work?

Self-Paced

2
How Do People Interact With Search Engines?

Self-Paced

3
Search Engine Marketing

Self-Paced

4
Why Search Engine Marketing Matters?

Self-Paced

SECTION 3: SEARCH ENGINE FRIENDLY SITE DESIGN AND DEVELOPMENT

1
Search Engine Friendly Site Design and Development

Self-Paced

2
Indexablecontent

Self-Paced

3
Title Tags

Self-Paced

4
Meta Tags

Self-Paced

5
Link Structure

Self-Paced

6
Nofollowlinks

Self-Paced

7
Keyword Usage

Self-Paced

8
URL Structures

Self-Paced

SECTION 4: BASICS OF KEYWORD RESEARCH

1
What is Keyword Research?

Self-Paced

2
Keyword Research Tools: Free and Paid

Self-Paced

3
The Value of a Keyword

Self-Paced

4
Keyword Demand and the Legendary Long-Tail

Self-Paced

SECTION 5: GOOGLE RANKINGS

1
What Affects Google Rankings?

Self-Paced

2
Tips for Improving Google Rank

Self-Paced

SECTION 6: GOOGLE PANDA AND OTHER ALGORITHM UPDATES

1
The Rise of Google Panda

Self-Paced

2
Understanding the Evolution of Google’s Algorithms

Self-Paced

3
A Chronology of Updates Since Panda 1.0

Self-Paced

4
Getting Ahead in the Post-Panda Internet World

Self-Paced

SECTION 7: LINK BUILDING

1
The Importance of Link Building

Self-Paced

2
Types of Links

Self-Paced

3
Starting a Link Building Campaign

Self-Paced

4
Link Building Tactics

Self-Paced

5
Link Building Metrics

Self-Paced

6
Position of Links

Self-Paced

7
Good link building vs. Bad Link Building

Self-Paced

8
Tips and Tricks to Help You With Link Building

Self-Paced

SECTION 8: SEARCH ENGINE TOOLS AND SERVICES FOR WEBMASTERS

1
Search Engine Protocols

Self-Paced

2
Search Engine Myths and Misconceptions

Self-Paced

3
Measuring and Tracking Success

Self-Paced

4
SEO Tools to Use

Self-Paced

SECTION 9: STEPS TO OPTIMIZE YOUR WEBSITE

1
Steps to Optimize Your Website

Self-Paced

2
Before You Create a Website

Self-Paced

3
After You Create a Website

Self-Paced

SECTION 10: SEO RECOMMENDATIONS

1
Follow Guidelines

Self-Paced

2
Think About the Search Engines

Self-Paced

3
Think About the Visitors

Self-Paced

4
Stay Up to Date

Self-Paced

5
SEO Dos and Don’ts

Self-Paced

6
Wrapping Up

Self-Paced

SECTION 11: QUIZ

1
Quiz

50 questions

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