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Diploma In Sales Management

Though all the departments of any organization are indirectly focused on driving sales, sales management as a term applies to that section of the business that directly interacts with lead or prospect and tries to get them to make a purchase. It is the process of planning, staffing, executing and analyzing your sales team and their [...]
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Though all the departments of any organization are indirectly focused on driving sales, sales management as a term applies to that section of the business that directly interacts with lead or prospect and tries to get them to make a purchase. It is the process of planning, staffing, executing and analyzing your sales team and their goals and results.

A sales management strategy is an absolute must. When it comes to boosting sales performance for any size of operation, no matter the industry, the secret to success is always precise sales management processes.

Besides helping your company reach its sales objectives, the sales management process allows you to stay in tune with your industry as it grows, and can be the difference between surviving and flourishing in an increasingly competitive marketplace.

Sales management also help in overseeing and leading sales reps to create strong relationships with prospects and close more deals. Sales managers do this by implementing sales strategies and objectives to help their team hit, or exceed, their targets and goals.


What you will Learn


Have a knowledge about sales management.

Benefits of selling activities.

Elements and Objectives of Sales Management.

Functions and Structures of Sales Organization.

Characteristics of Modern Selling.

Marketing mix.

Product life-cycle.

and much more…

SECTION 1: INTRODUCTION TO SALES MANAGEMENT

1
Definition of sales management
Self-Paced
2
Types of Sales
Self-Paced
3
Benefits of selling activities
Self-Paced
4
Quiz
5 questions

SECTION 2: FUNDERMENTALS OF SALES MANAGEMENTS

1
Elements of Sales Management
Self-Paced
2
Objectives of Sales Management
Self-Paced
3
Common Sales Approaches
Self-Paced
4
Quiz
5 questions

SECTION 3: SALES ORGANIZATION

1
Organization of Selling Unit
Self-Paced
2
Functions of Sale Organization
Self-Paced
3
Structure of Sales Organization
Self-Paced
4
Steps to establish a sales structure
Self-Paced
5
Quiz
5 questions

SECTION 4: SALES PLANNING: SETTING THE DIRECTION FOR THE SALES TEAM

1
Introduction to sales planning
Self-Paced
2
The Sales Plan
Self-Paced
3
Characteristics of Modern Selling
Self-Paced
4
Quiz
5 questions

SECTION 5: MARKET SEGMENTATION AND TARGETING

1
Introduction
Self-Paced
2
The marketing mix
Self-Paced
3
The product life-cycle
Self-Paced
4
Aligning the corporate strategy with the sales team
Self-Paced
5
Where Sales Fits In the Corporate Structure
Self-Paced
6
Conclusion
Self-Paced
7
Quiz
5 questions
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