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Diploma In Public Relation

Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Customers, suppliers, employees, investors, journalists and regulators can have a powerful impact. They all have an opinion about the organisations they come into contact with - whether good or bad, right or wrong. These perceptions will drive their [...]
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Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success.

Customers, suppliers, employees, investors, journalists and regulators can have a powerful impact. They all have an opinion about the organisations they come into contact with – whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organisations.

In today’s competitive market, reputation can be a company’s biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders.

Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility.

You can find public relations in virtually every industry, government, and nonprofit organization. Its broad scope makes it impossible to understand without some attention to the taxonomy of this diverse and dynamic profession. Learning the lexicon of public relations in this course will help you master the discipline and help your study move quicker in subsequent reading.


What you will Learn


Effectively state the goals and areas of Public Relations (PR).

Know the Steps in a public relations campaign.

Understand the Public Relations Tools and Activities.

Know the importance of Public Relations for Organizational Effectiveness.

Know to tailor public relations (PR) to the target audience.

Understand Ethical Public Relations (PR) principles.

Understand the procedures for Choosing And Applying the Right public relations (PR) Tools.

and much more…

SECTION 1: INTRODUCTION TO PUBLIC RELATION

1
Definition of Public Relation
Self-Paced
2
Goals of public relations
Self-Paced
3
Steps in a public relations campaign
Self-Paced
4
Areas of public relations
Self-Paced
5
Quiz
7 questions

SECTION 2: UNDERSTANDING PUBLIC RELATIONS IN BUSINESS

1
Public relations for small businesses
Self-Paced
2
Public Relations Tools and Activities
Self-Paced
3
Importance of Public Relations for Organizational Effectiveness
Self-Paced
4
Quiz
5 questions

SECTION 3: EFFECTIVE APPROACH TOWARDS PUBLIC RELATIONS

1
Tailoring public relations (PR) to the target audience
Self-Paced
2
Measuring and improving your Public Relations (PR)
Self-Paced
3
Using social media and website traffic to measure Public Relations (PR)
Self-Paced
4
Criteria to measure your Public Relations (PR)
Self-Paced
5
Making decisions about your Public Relations (PR)
Self-Paced
6
Quiz
7 questions

SECTION 4: UNDERSTANDING PUBLIC RELATIONS ETHICS

1
Ethical Public Relations (PR) principles
Self-Paced
2
Choosing And Applying the Right public relations (PR) Tools
Self-Paced
3
Quiz
6 questions

SECTION 5: UNDERSTANDING THE ROLE OF MARKETING IN PUBLIC RELATIONS

1
Definition of Marketing
Self-Paced
2
The 7 Ps of marketing
Self-Paced
3
Skills used for successful marketing
Self-Paced
4
Develop a marketing strategy
Self-Paced
5
Writing a successful marketing strategy
Self-Paced
6
Conclusion
Self-Paced
7
Quiz
5 questions
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