Digital Marketing For Local Business
The "Digital Marketing For Local Business" course is designed to equip local business owners and digital marketing enthusiasts with the ...
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Course details
Duration
Self-Paced Learning
Lectures
132
Video
22 Hour 21 Minutes
Course type
All Levels
Category:
- Curriculum
- Reviews
SECTION 1: GOOGLE ADS
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1
Introduction To Digital Advertising For Local Businesses -
2
Extra Learning
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3
Google Ads Introduction By Hazel Owens
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4
Where Ads Are Shown - Google Ads Overview - Introduction
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5
Where Ads Are Shown - Google Ads Overview
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6
Set Up Your Google Ads Account
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7
Google Ads Campaign Setup
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8
Google Start And End Dates
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9
Ad Scheduling Basics
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10
Google Ads Device Targeting
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11
Google Ads Coupon Setup
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12
Google Ad Copy Best Practices
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13
Targeting And Settings Introduction
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14
Google Ads Targeting And Settings
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15
Google Analytics Linking And Conversion Setup
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16
Billing Setup And Launching Your First Campaign
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17
Google Ads Keywords Research
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18
Match Types And Negative Keywords
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19
Exact Match Meaning
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20
Match Types Updates
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21
Negative Keywords Part 1
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22
Negative Keywords Part 2
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23
Google Ads Editor - Keywords Upload
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24
Search Terms Report - Introduction
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25
Search Terms Report - Explanations
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26
Auction Insights - Competitor Analysis - Introduction
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27
Auction Insights - Competitor Analysis - Overview
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28
Google Ad Extensions Part 1
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29
Google Ad Extensions Part 2
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30
Google Ad Extensions Part 3
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31
Google Responsive Search Ads
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32
Google Discovery Ads
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33
Conversion Goal Setup
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34
Google Display Ads
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35
Google Max Performance Ads
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36
Audiences & Segments & Targeting
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37
Introduction To Bidding Strategies
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38
Bidding Strategies
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39
Introduction To Retargeting
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40
Google Retargeting - Explanations Part 1
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41
Google Retargeting - Explanations Part 2
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42
Google Retargeting - Screen Recording - Setup Part 1
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43
Google Retargeting - Screen Recording - Setup Part 2
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44
Google Audiences Solutions - Setup Part 1
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45
Google Audiences Solutions - Setup Part 2
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46
Google Ads - Customer Match
SECTION 2: YOUTUBE ADS
SECTION 3: BING ADS
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50
Bing Ads - Microsoft Advertising Introduction
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51
Search Ads Overview
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52
Auction And Ad Delivery
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53
Common Terms
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54
Keywords And Match Types Part 1
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55
Keywords And Match Types Part 2
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56
Match Types
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57
Structure
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58
Hierarchy
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59
Starting The Bing Ads Campaign
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60
Bing Ads Setup
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61
Google Ads Import Into Bing
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62
Bing Ads Navigation
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63
Bing Ads Copy Setup
SECTION 4: META ADS
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64
Introduction To Meta Ads
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65
Meta Advertising & Customer Journey
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66
Introduction To New Meta Ads Experience
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67
Meta Business Suite
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68
Meta Business Manager & Pixel Essentials
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69
The Most Pleasant Way To Active FULL CONVERSION API Server-Server On WordPress
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70
Meta And Apple iOS 14.5+
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71
Introduction To Domain Verification Via Website cPanel (Without Plugin)
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72
Domain Verification Via Website cPanel (Without Plugin)
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73
Please, Study Facebook Pixel & SDK & Off-Line Conversions - Pages 29 To 32
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74
Introduction To Ads Objectives
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75
Ads Objectives
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76
Ads Objectives - Quiz Introduction
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77
Please, Study Objectives From Media Buying Guide - Pages 23 To 27
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78
Introduction To Meta Reach Ads
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79
Explanations Of Meta Reach Ads
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80
Meta Reach Ads
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81
Meta Reach Ads & Meta Dynamic Creative Optimisation
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82
Please, Study Ad Placements & Dynamic Creative Optimisation - Pages 52 To 54
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83
Introduction To Meta Engagement Ads
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84
Meta Engagement Ads
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85
Meta Traffic Ads Explanations
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86
Meta Traffic Ads
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87
Metrics To Look In Ads Manager
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88
Please, Study Glossary - Pages 5 To 15
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89
Detailed Targeting Explanations
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90
Detailed Targeting Explanations - Screen Recordings
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91
Please, Study Targeting Best Practices - Pages 40 To 41
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92
Introduction To Carousel With Videos (Attractive Carousel Creation)
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93
Video Carousel Creation Part 1
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94
Video Carousel Creation Part 2
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95
Dynamic Experience
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96
Messages Ads - Explanations Part 1
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97
Messages Ads - Explanations Part 2
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98
Meta Messages Ads Objective (Messenger Ads, WhatsApp Ads, etc.)
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99
Meta Lead Generation Ads Explanations
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100
Meta Lead Generation Ads - Setup
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101
Meta Lead Generation Ads - Setup Continue
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102
Retargeting Custom Audiences
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103
Power Of Custom & Lookalike Audiences Part 1
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104
Power Of Custom & Lookalike Audiences Part 2
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105
Facebook Conversion Ads, Bidding Strategies, Cost Cap & AB Testing
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106
AB Testing Setup
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107
Experiments & CBO Test & Brand Lift
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108
Campaign Budget Optimization Examples
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109
Introduction To Meta Video View Ads
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110
Meta Video View Ads 2022
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111
Adobe Premier Pro - How To Create Video For Stories
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112
Adobe Premier Pro - How To Animate Picture & Create Square Video
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113
Meta Ads Reporting
SECTION 5: LINKEDIN ADS
SECTION 6: GOOGLE MY BUSINESS
SECTION 7: BING PLACES
SECTION 8: TRIP ADVISOR
SECTION 9: LOCAL SEO
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