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Customer Relationship Management in Business Services

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4.0
1 review
Study Mode: Online
Enrolled: 3037 students
Course view: 17573
Duration: Self-Paced Learning
Lectures: 11
Course type: Short Courses
Certificate of Completion: FREE
Customer Relationship Management

Building loyalty and lasting relationships with a customer is the goal of every firm. Building a better relationship and better process to effectively communicate with clients requires innovative measures which CRM offers. From the company’s point of view, this whole relationship is embedded in personal interactions with clients, such as sales and service-related processes, and predicting and analysis of trends and behaviors of the customer. No doubt, CRM help to boost customer’s overall experience.

At the end of this course, learners should be able to:

  • Understand customer relationship management
  • Know the benefit of customer relationship management
  • Understand the types of customer relationship management solution
  • Know how to implement customer relationship management (CRM)
  • Understand customer relationship life cycle
  • Understand the role of the customer in CRM

Course Curriculum

SECTION 1: INTRODUCTION TO CUSTOMER RELATIONSHIP MANAGEMENT

1
Definition of Customer relationship management
Self-paced
2
Benefits of customer relationship management
Self-paced
3
Features to look for in CRM
Self-paced
4
Customer Experience Management (CEM) Versus CRM
Self-paced
5
Types of CRM solution
Self-Paced
6
Quiz
5 questions

SECTION 2: CUSTOMERS SATISFACTION IN BUSINESS SERVICES

1
How to implement customer relationship management (CRM)
Self-paced
2
Customer relationship life cycle
Self-paced
3
The essence of Customer relationship Management
Self-paced
4
The role of the customer in CRM
Self-paced
5
Potential drawbacks of CRM
Self-paced
6
Conclusion
Self-Paced
7
Quiz
6 questions

 

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Customer Relationship Management in Business Services
Price:
₦10,000 ₦3,500
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