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Customer Relationship Management in Business Services

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1 review
Customer Relationship Management

Building loyalty and lasting relationships with a customer is the goal of every firm. Building a better relationship and better process to effectively communicate with clients requires innovative measures which CRM offers. From the company’s point of view, this whole relationship is embedded in personal interactions with clients, such as sales and service-related processes, and predicting and analysis of trends and behaviors of the customer. No doubt, CRM help to boost customer’s overall experience.

At the end of this course, learners should be able to:

  • Understand customer relationship management
  • Know the benefit of customer relationship management
  • Understand the types of customer relationship management solution
  • Know how to implement customer relationship management (CRM)
  • Understand customer relationship life cycle
  • Understand the role of the customer in CRM


Course Curriculum

SECTION 1: INTRODUCTION TO CUSTOMER RELATIONSHIP MANAGEMENT

1
Definition of Customer relationship management
Self-paced
2
Benefits of customer relationship management
Self-paced
3
Features to look for in CRM
Self-paced
4
Customer Experience Management (CEM) Versus CRM
Self-paced
5
Types of CRM solution
Self-Paced
6
Quiz
5 questions

SECTION 2: CUSTOMERS SATISFACTION IN BUSINESS SERVICES

1
How to implement customer relationship management (CRM)
Self-paced
2
Customer relationship life cycle
Self-paced
3
The essence of Customer relationship Management
Self-paced
4
The role of the customer in CRM
Self-paced
5
Potential drawbacks of CRM
Self-paced
6
Conclusion
Self-Paced
7
Quiz
6 questions

SECTION 1: INTRODUCTION TO CUSTOMER RELATIONSHIP MANAGEMENT

1
Definition of Customer relationship management
Self-paced
2
Benefits of customer relationship management
Self-paced
3
Features to look for in CRM
Self-paced
4
Customer Experience Management (CEM) Versus CRM
Self-paced
5
Types of CRM solution
Self-Paced
6
Quiz
5 questions

SECTION 2: CUSTOMERS SATISFACTION IN BUSINESS SERVICES

1
How to implement customer relationship management (CRM)
Self-paced
2
Customer relationship life cycle
Self-paced
3
The essence of Customer relationship Management
Self-paced
4
The role of the customer in CRM
Self-paced
5
Potential drawbacks of CRM
Self-paced
6
Conclusion
Self-Paced
7
Quiz
6 questions
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To qualify for any of our certificates, you must have successfully completed your chosen course, achieving the course cutoff mark or higher in all assessments.

We offer two type of certificates, VERIFIED COURSE CERTIFICATE and VERIFIED DIPLOMA CERTIFICATE.

Both certificates come in Digital Format which is downloadable in PDF format after you complete your purchase. The certificate(s) will be sent to your registered email address. You can also download the certificate of completion in your PROFILE. This is for demo only and not the VERIFIED CERTIFICATE from Coursepedia.

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Customer Relationship Management in Business Services
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