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Content Strategy For Business

Content strategy deals with the planning aspects of managing content throughout its lifecycle, and includes aligning content to business goals, analysis, and modeling, and influences the development, production, presentation, evaluation, measurement, and sun setting of content, including governance. What content strategy is not is the implementation side. The actual content development, management, and delivery is […]

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Content strategy deals with the planning aspects of managing content throughout its lifecycle, and includes aligning content to business goals, analysis, and modeling, and influences the development, production, presentation, evaluation, measurement, and sun setting of content, including governance. What content strategy is not is the implementation side. The actual content development, management, and delivery is the tactical outcomes of the strategy that need to be carried out for the strategy to be effective. At the end of this course, you should be able to:

  • Undertsand what“Content Strategy” means
  • Understand the Essential Elements in Creating an Effective Content Strategy
  • Know the benefits of a content strategy
  • Understand the types of Facebook Content & How to Implement
  • Understand the concept of Content Lifecycle
  • Know the best practices for creating meaningful content
  • Know how to Create a Content Marketing Strategy
  • Understand the Relevance of content strategy in building a business brand
  • Have a keen knowledge on Content Strategies for business owners


SECTION 1: INTRODUCTION TO CONTENT STRAEGY

1
Definition of content strategy
Self-paced
2
Essential Elements in Creating an Effective Content Strategy
Self-paced
3
The benefits of a content strategy
Self-paced
4
Types of Facebook Content
Self-paced
5
Quiz
10 questions

SECTION 2: UNDERSTANDING EFFECTIVE CONTENT STRATEGY FOR BUSINESS

1
Concept of Content Lifecycle
Self-paced
2
Best Practices for Creating Meaningful Content
Self-paced
3
How to Create a Content Marketing Strategy
Self-paced
4
Relevance of content strategy in building a business brand
5
Content Strategies for business owners
6
Conclusion
7
Quiz
10 questions
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