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Study Mode: Online
Enrolled: 18332 students
Course view: 58519
Duration: Self-Paced Learning
Lectures: 10
Course type: Short Courses
Certificate of Completion: FREE
Content Strategy For Business

Content strategy deals with the planning aspects of managing content throughout its lifecycle, and includes aligning content to business goals, analysis, and modeling, and influences the development, production, presentation, evaluation, measurement, and sun setting of content, including governance. What content strategy is not is the implementation side. The actual content development, management, and delivery is the tactical outcomes of the strategy that need to be carried out for the strategy to be effective. At the end of this course, you should be able to:

  • Undertsand what“Content Strategy” means
  • Understand the Essential Elements in Creating an Effective Content Strategy
  • Know the benefits of a content strategy
  • Understand the types of Facebook Content & How to Implement
  • Understand the concept of Content Lifecycle
  • Know the best practices for creating meaningful content
  • Know how to Create a Content Marketing Strategy
  • Understand the Relevance of content strategy in building a business brand
  • Have a keen knowledge on Content Strategies for business owners

Course Curriculum

SECTION 1: INTRODUCTION TO CONTENT STRAEGY

1      Definition of content strategy                                                                              Self-paced
2      Essential Elements in Creating an Effective Content Strategy                    Self-paced
3      The benefits of a content strategy                                                                      Self-paced
4      Types of Facebook Content                                                                                 Self-paced
5      Quiz                                                                                                                          10 questions

SECTION 2: UNDERSTANDING EFFECTIVE CONTENT STRATEGY FOR BUSINESS

1      Concept of Content Lifecycle                                                                               Self-paced
2      Best Practices for Creating Meaningful Content                                             Self-paced
3      How to Create a Content Marketing Strategy                                                  Self-paced
4      Relevance of content strategy in building a business brand                         Self-paced
5      Content Strategies for business owners                                                            Self-paced
6      Conclusion                                                                                                              Self-paced
7      Quiz                                                                                                                           10 questions

 

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