Product management is an important organizational role. Product managers are typically found at companies that are building products or technology for customer or internal use. This role evolved from the brand manager position that is often found at consumer packaged goods companies.
The product manager is responsible for the strategy, roadmap, and feature definition for that product or product line. The position may also include marketing, forecasting, and profit and loss (P&L) responsibilities.
At the end of this course, you should be able to:
- Know the definitions of a product manager
- Understand the Meaning of Product Management
- Have a keen knowledge on the Four Phases of Project Management Model
- Have an Understanding of Product Life Cycle
- Understand the relevance of Emotional Intelligence as a product manager
- Know the Characteristics of Good Product Managers
- Understand the kinds of skills needed to become a product manager
- Know the importance of the Use of proper tools by product managers