Special course

Advertisement Management

Advertising facilitates large-scale marketing. It is a medium of mass communication. Manufacturers supply information about new products through advertising. The ... Show more

Curriculum
Reviews

SECTION 1: INTRODUCTION TO ADVERTISING

1

Overview of Advertising

Self-Paced
2

Print Advertising

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.

Self-Paced
3

Broadcast Advertising

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.

Self-Paced
4

Outdoor Advertising

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.

Self-Paced
5

Covert and Public Service Advertising

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.

Self-Paced
6

Objectives and Importance of Advertising

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.

Self-Paced
7

Marketing Communications - Meaning and its Process

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.

Self-Paced
8

Consumer Communication and Persuasion

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.

Self-Paced
9

Consumer Behaviour - Meaning, Determinants and its Importance

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.

Self-Paced
10

Advertising Agencies - Meaning, its Role and Types of Agencies

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.

Self-Paced
11

Steps in Advertising Process

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.

Self-Paced
12

Advertising Techniques

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.

Self-Paced
13

Advertising Budget and Factors Affecting it

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.

Self-Paced
14

Advertising Campaigns - Meaning and its Process

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.

Self-Paced
15

Models of Advertising Scheduling

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.

Self-Paced
16

Quiz

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.

10 questions

SECTION 2: INDUSTRIAL ADVERTISING

SECTION 3: ADVERTISING EFFECTIVENESS

Please, login to leave a review