SECTION 1: SOCIAL MEDIA MARKETING
2
What is Social Media Marketing?
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3
Types of Social Media Websites
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SECTION 2: THE MOST IMPORTANT SOCIAL MEDIA WEBSITES
1
The Most Important Social Media Websites
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SECTION 3: BLOGGING
SECTION 4: SOCIAL MEDIA ENGAGEMENT
2
What is Social Media Engagement
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3
How to Increase Social Media Engagement?
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SECTION 5: SOCIAL MEDIA AND TARGET AUDIENCE
2
Use Social Media Insights to Learn About Target Audience
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3
Use URL Shortening Services to Track Audience
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SECTION 6: SHARING CONTENT ON SOCIAL MEDIA
1
Sharing Content on Social Media
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SECTION 7: SOCIAL BOOKMARKING WEBSITES
1
Social Bookmarking Websites
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2
The Purpose of Social Bookmarking Website
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3
Most Popular Social Bookmarking Websites
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SECTION 8: APPROACH TO SOCIAL MEDIA
10
Combine Different Approaches
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SECTION 9: DOS AND DON’TS OF SOCIAL MEDIA
1
Dos and Don’ts of Social Media
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SECTION 10: SOCIAL MEDIA STRATEGY
SECTION 11: TIPS ON USING SOCIAL MEDIA IN MARKETING
1
Tips on Using Social Media in Marketing
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3
Social Media Optimization
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SECTION 12: USING SOCIAL MEDIA FOR PROMOTION
1
Using Social Media for Promotion
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3
Other Methods for Social Media Promotion
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SECTION 13: HOW TO PROMOTE USING SOCIAL MEDIA
1
How to Promote Using Social Media
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SECTION 14: SOCIAL MEDIA ROI
SECTION 15: USING SOCIAL MEDIA FOR BRANDING
1
Using Social Media for Branding
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4
Social Media and Branding
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SECTION 16: USING SOCIAL MEDIA FOR ESTABLISHING RELATIONSHIP
1
Using Social Media for Establishing Relationship
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2
Relationship with Customers (B2C)
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3
Relationship with Other Businesses (B2B)
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4
Social Media Used for Customer Service
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SECTION 17: SOCIAL MEDIA AND SEO
3
Increase Ranking in the Search Results
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SECTION 18: TOOLS FOR MANAGING SOCIAL MEDIA
1
Tools for Managing Social Media
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SECTION 19: SOCIAL ANALYTICS
4
Other Ways to Track Insights
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5
Metrics for Social Media Marketing
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6
The Benefits of Analyzing Insights
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SECTION 20: AUTOMATION AND SOCIAL MEDIA
1
Automation and Social Media
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4
Benefits of Social Media Automation
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5
Disadvantages of Social Media Automation
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SECTION 21: SOCIAL MEDIA AND OTHER TYPES OF MARKETING
1
Social Media and Other Types of Marketing
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2
Social Media Marketing and Content Marketing
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3
Social Media Marketing and Email Marketing
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4
Social Media Marketing and Search Engine Marketing
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5
Conclusion: The Importance of Social Media in Marketing
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SECTION 22: QUIZ