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Advanced Diploma in Social Media Marketing

Study Mode: Online
Enrolled: 1110 students
Duration: 4 Weeks
Lectures: 101
Course type: Advanced Diploma Courses
Verified Certificate: NGN 20,000
Social Media Marketing

Marketing is often described as a way of communication between a business and potential customers, in the purpose of presenting and promoting the values of a certain product or service. The main goal of this communication is to sell. It is a complex discipline that involves a lot of tasks which will ensure that the communication leads towards this goal. Some of the tasks include determining target audience, conducting an analysis of the market and consumer behavior, customer relationship, etc. Marketing as a discipline has been evolving and new practices are constantly being implemented to keep up with the changes on the market, changes with the technology, as well as with the changes in the society.

The appearance of social networking websites has changed the way people interact and communicate, the way they exchange ideas and search for information. In the world where one in four people use some kind of social networking websites, the importance of these websites in everyday life cannot be neglected.

As a result, the communication, which is an important part of marketing, started to shift from traditional mediums such as television and newspaper ads, to social media. Thus social media has become a new platform for marketers to communicate and get in touch with the customers. Social media is a new mediator between business who want to promote their product and between consumers who use social media to learn more about a particular product.

The overall importance of social media has lead to new discipline within marketing, a discipline called social media marketing. The idea behind this is to take advantage of the benefits the social networks provide in order to realize some of the marketing goals, such as promotion, establishing relationship with the customers, etc.

Upon successful completion of this course, you will be able to;

  • Explain what social media marketing is and how it can be applied to your business.
  • Explore ways through which social media marketing can help you improve and promote your business
  • Undertstand techniques and tools that can be used to enhance social media marketing. 
  • Understand the basic concepts of social media marketing and some popular social networks used by companies.
  • Learn how to take the most out of your social media presence and how to plan a social media marketing strategy that will produce good results.
  • Explore content engagement, as well as tips on how to promote content through social media
  • Highlight functions that can be used in  planning and managing your social media presence.
  • And many more.

Course Curriculum

SECTION 1: SOCIAL MEDIA MARKETING

1
Social Media Marketing

Self-Paced

2
What is Social Media Marketing?

Self-Paced

3
Types of Social Media Websites

Self-Paced

4
Mobile Social Media

Self-Paced

SECTION 2: THE MOST IMPORTANT SOCIAL MEDIA WEBSITES

1
The Most Important Social Media Websites

Self-Paced

2
Facebook

Self-Paced

3
Twitter

Self-Paced

4
Google+

Self-Paced

5
LinkedIn

Self-Paced

6
Other social networks

Self-Paced

SECTION 3: BLOGGING

1
Blogging

Self-Paced

2
Types of Blogs

Self-Paced

3
Blogging Platforms

Self-Paced

4
Blogging Recommendations

Self-Paced

SECTION 4: SOCIAL MEDIA ENGAGEMENT

1
Social Media Engagement

Self-Paced

2
What is Social Media Engagement

Self-Paced

3
How to Increase Social Media Engagement?

Self-Paced

SECTION 5: SOCIAL MEDIA AND TARGET AUDIENCE

1
What is Target Audience?

Self-Paced

2
Use Social Media Insights to Learn About Target Audience

Self-Paced

3
Use URL Shortening Services to Track Audience

Self-Paced

4
Analyze the Sales

Self-Paced

5
Compare your Audience

Self-Paced

SECTION 6: SHARING CONTENT ON SOCIAL MEDIA

1
Sharing Content on Social Media

Self-Paced

2
High Quality Content

Self-Paced

3
Photos

Self-Paced

4
Graphics

Self-Paced

5
Videos

Self-Paced

6
Links

Self-Paced

SECTION 7: SOCIAL BOOKMARKING WEBSITES

1
Social Bookmarking Websites

Self-Paced

2
The Purpose of Social Bookmarking Website

Self-Paced

3
Most Popular Social Bookmarking Websites

Self-Paced

SECTION 8: APPROACH TO SOCIAL MEDIA

1
Approach to Social Media

Self-Paced

2
Be Consistent

Self-Paced

3
Be Social

Self-Paced

4
Be Professional

Self-Paced

5
Be Helping

Self-Paced

6
Be Reliable

Self-Paced

7
Be Generous

Self-Paced

8
Be Interesting

Self-Paced

9
Be Inspirational

Self-Paced

10
Combine Different Approaches

Self-Paced

SECTION 9: DOS AND DON’TS OF SOCIAL MEDIA

1
Dos and Don’ts of Social Media

Self-Paced

2
Social Media Dos

Self-Paced

3
Social Media don’ts

Self-Paced

SECTION 10: SOCIAL MEDIA STRATEGY

1
Social Media Strategy

Self-Paced

2
Goals

Self-Paced

3
Planning

Self-Paced

4
Strategies

Self-Paced

5
Monitoring

Self-Paced

6
Analysis

Self-Paced

7
Avoiding Mistakes

Self-Paced

SECTION 11: TIPS ON USING SOCIAL MEDIA IN MARKETING

1
Tips on Using Social Media in Marketing

Self-Paced

2
Customization

Self-Paced

3
Social Media Optimization

Self-Paced

4
Guidelines

Self-Paced

5
Evaluation

Self-Paced

SECTION 12: USING SOCIAL MEDIA FOR PROMOTION

1
Using Social Media for Promotion

Self-Paced

2
Paid Advertising

Self-Paced

3
Other Methods for Social Media Promotion

Self-Paced

SECTION 13: HOW TO PROMOTE USING SOCIAL MEDIA

1
How to Promote Using Social Media

Self-Paced

2
What You Promote

Self-Paced

3
How You Promote

Self-Paced

SECTION 14: SOCIAL MEDIA ROI

1
Social Media ROI

Self-Paced

2
Define Metrics

Self-Paced

3
Set up Goals

Self-Paced

4
Quantitative Goals

Self-Paced

5
Qualitative Goals

Self-Paced

SECTION 15: USING SOCIAL MEDIA FOR BRANDING

1
Using Social Media for Branding

Self-Paced

2
About Branding

Self-Paced

3
Personal Branding

Self-Paced

4
Social Media and Branding

Self-Paced

SECTION 16: USING SOCIAL MEDIA FOR ESTABLISHING RELATIONSHIP

1
Using Social Media for Establishing Relationship

Self-Paced

2
Relationship with Customers (B2C)

Self-Paced

3
Relationship with Other Businesses (B2B)

Self-Paced

4
Social Media Used for Customer Service

Self-Paced

5
Build Your Own Community

Self-Paced

SECTION 17: SOCIAL MEDIA AND SEO

1
Social Media and SEO

Self-Paced

2
About SEO

Self-Paced

3
Increase Ranking in the Search Results

Self-Paced

4
Increase Traffic

Self-Paced

5
Social Media and SEO

Self-Paced

SECTION 18: TOOLS FOR MANAGING SOCIAL MEDIA

1
Tools for Managing Social Media

Self-Paced

2
Tools for Planning

Self-Paced

3
Tools for Managing

Self-Paced

4
Tools for Monitoring

Self-Paced

SECTION 19: SOCIAL ANALYTICS

1
Social Analytics

Self-Paced

2
Facebook Insights

Self-Paced

3
Google+ Insights

Self-Paced

4
Other Ways to Track Insights

Self-Paced

5
Metrics for Social Media Marketing

Self-Paced

6
The Benefits of Analyzing Insights

Self-Paced

SECTION 20: AUTOMATION AND SOCIAL MEDIA

1
Automation and Social Media

Self-Paced

2
What is Automation?

Self-Paced

3
Automation Tools

Self-Paced

4
Benefits of Social Media Automation

Self-Paced

5
Disadvantages of Social Media Automation

Self-Paced

SECTION 21: SOCIAL MEDIA AND OTHER TYPES OF MARKETING

1
Social Media and Other Types of Marketing

Self-Paced

2
Social Media Marketing and Content Marketing

Self-Paced

3
Social Media Marketing and Email Marketing

Self-Paced

4
Social Media Marketing and Search Engine Marketing

Self-Paced

5
Conclusion: The Importance of Social Media in Marketing

Self-Paced

SECTION 22: QUIZ

1
Quiz

50 questions

SECTION 1: SOCIAL MEDIA MARKETING

1
Social Media Marketing
Self-Paced
2
What is Social Media Marketing?
Self-Paced
3
Types of Social Media Websites
Self-Paced
4
Mobile Social Media
Self-Paced

SECTION 2: THE MOST IMPORTANT SOCIAL MEDIA WEBSITES

1
The Most Important Social Media Websites
Self-Paced
2
Facebook
Self-Paced
3
Twitter
Self-Paced
4
Google+
Self-Paced
5
LinkedIn
Self-Paced
6
Other social networks
Self-Paced

SECTION 3: BLOGGING

1
Blogging
Self-Paced
2
Types of Blogs
Self-Paced
3
Blogging Platforms
Self-Paced
4
Blogging Recommendations
Self-Paced

SECTION 4: SOCIAL MEDIA ENGAGEMENT

1
Social Media Engagement
Self-Paced
2
What is Social Media Engagement
Self-Paced
3
How to Increase Social Media Engagement?
Self-Paced

SECTION 5: SOCIAL MEDIA AND TARGET AUDIENCE

1
What is Target Audience?
Self-Paced
2
Use Social Media Insights to Learn About Target Audience
Self-Paced
3
Use URL Shortening Services to Track Audience
Self-Paced
4
Analyze the Sales
Self-Paced
5
Compare your Audience
Self-Paced

SECTION 6: SHARING CONTENT ON SOCIAL MEDIA

1
Sharing Content on Social Media
Self-Paced
2
High Quality Content
Self-Paced
3
Photos
Self-Paced
4
Graphics
Self-Paced
5
Videos
Self-Paced
6
Links
Self-Paced

SECTION 7: SOCIAL BOOKMARKING WEBSITES

1
Social Bookmarking Websites
Self-Paced
2
The Purpose of Social Bookmarking Website
Self-Paced
3
Most Popular Social Bookmarking Websites
Self-Paced

SECTION 8: APPROACH TO SOCIAL MEDIA

1
Approach to Social Media
Self-Paced
2
Be Consistent
Self-Paced
3
Be Social
Self-Paced
4
Be Professional
Self-Paced
5
Be Helping
Self-Paced
6
Be Reliable
Self-Paced
7
Be Generous
Self-Paced
8
Be Interesting
Self-Paced
9
Be Inspirational
Self-Paced
10
Combine Different Approaches
Self-Paced

SECTION 9: DOS AND DON’TS OF SOCIAL MEDIA

1
Dos and Don’ts of Social Media
Self-Paced
2
Social Media Dos
Self-Paced
3
Social Media don’ts
Self-Paced

SECTION 10: SOCIAL MEDIA STRATEGY

1
Social Media Strategy
Self-Paced
2
Goals
Self-Paced
3
Planning
Self-Paced
4
Strategies
Self-Paced
5
Monitoring
Self-Paced
6
Analysis
Self-Paced
7
Avoiding Mistakes
Self-Paced

SECTION 11: TIPS ON USING SOCIAL MEDIA IN MARKETING

1
Tips on Using Social Media in Marketing
Self-Paced
2
Customization
Self-Paced
3
Social Media Optimization
Self-Paced
4
Guidelines
Self-Paced
5
Evaluation
Self-Paced

SECTION 12: USING SOCIAL MEDIA FOR PROMOTION

1
Using Social Media for Promotion
Self-Paced
2
Paid Advertising
Self-Paced
3
Other Methods for Social Media Promotion
Self-Paced

SECTION 13: HOW TO PROMOTE USING SOCIAL MEDIA

1
How to Promote Using Social Media
Self-Paced
2
What You Promote
Self-Paced
3
How You Promote
Self-Paced

SECTION 14: SOCIAL MEDIA ROI

1
Social Media ROI
Self-Paced
2
Define Metrics
Self-Paced
3
Set up Goals
Self-Paced
4
Quantitative Goals
5
Qualitative Goals
Self-Paced

SECTION 15: USING SOCIAL MEDIA FOR BRANDING

1
Using Social Media for Branding
Self-Paced
2
About Branding
Self-Paced
3
Personal Branding
Self-Paced
4
Social Media and Branding
Self-Paced

SECTION 16: USING SOCIAL MEDIA FOR ESTABLISHING RELATIONSHIP

1
Using Social Media for Establishing Relationship
Self-Paced
2
Relationship with Customers (B2C)
Self-Paced
3
Relationship with Other Businesses (B2B)
Self-Paced
4
Social Media Used for Customer Service
Self-Paced
5
Build Your Own Community
Self-Paced

SECTION 17: SOCIAL MEDIA AND SEO

1
Social Media and SEO
Self-Paced
2
About SEO
Self-Paced
3
Increase Ranking in the Search Results
Self-Paced
4
Increase Traffic
Self-Paced
5
Social Media and SEO
Self-Paced

SECTION 18: TOOLS FOR MANAGING SOCIAL MEDIA

1
Tools for Managing Social Media
Self-Paced
2
Tools for Planning
Self-Paced
3
Tools for Managing
Self-Paced
4
Tools for Monitoring
Self-Paced

SECTION 19: SOCIAL ANALYTICS

1
Social Analytics
Self-Paced
2
Facebook Insights
Self-Paced
3
Google+ Insights
Self-Paced
4
Other Ways to Track Insights
Self-Paced
5
Metrics for Social Media Marketing
Self-Paced
6
The Benefits of Analyzing Insights
Self-Paced

SECTION 20: AUTOMATION AND SOCIAL MEDIA

1
Automation and Social Media
Self-Paced
2
What is Automation?
Self-Paced
3
Automation Tools
Self-Paced
4
Benefits of Social Media Automation
Self-Paced
5
Disadvantages of Social Media Automation
Self-Paced

SECTION 21: SOCIAL MEDIA AND OTHER TYPES OF MARKETING

1
Social Media and Other Types of Marketing
Self-Paced
2
Social Media Marketing and Content Marketing
Self-Paced
3
Social Media Marketing and Email Marketing
Self-Paced
4
Social Media Marketing and Search Engine Marketing
Self-Paced
5
Conclusion: The Importance of Social Media in Marketing
Self-Paced
6
Quiz
50 questions

SECTION 1: SOCIAL MEDIA MARKETING

1
Social Media Marketing
Self-Paced
2
What is Social Media Marketing?
Self-Paced
3
Types of Social Media Websites
Self-Paced
4
Mobile Social Media
Self-Paced

SECTION 2: THE MOST IMPORTANT SOCIAL MEDIA WEBSITES

1
The Most Important Social Media Websites
Self-Paced
2
Facebook
Self-Paced
3
Twitter
Self-Paced
4
Google+
Self-Paced
5
LinkedIn
Self-Paced
6
Other social networks
Self-Paced

SECTION 3: BLOGGING

1
Blogging
Self-Paced
2
Types of Blogs
Self-Paced
3
Blogging Platforms
Self-Paced
4
Blogging Recommendations
Self-Paced

SECTION 4: SOCIAL MEDIA ENGAGEMENT

1
Social Media Engagement
Self-Paced
2
What is Social Media Engagement
Self-Paced
3
How to Increase Social Media Engagement?
Self-Paced

SECTION 5: SOCIAL MEDIA AND TARGET AUDIENCE

1
What is Target Audience?
Self-Paced
2
Use Social Media Insights to Learn About Target Audience
Self-Paced
3
Use URL Shortening Services to Track Audience
Self-Paced
4
Analyze the Sales
Self-Paced
5
Compare your Audience
Self-Paced

SECTION 6: SHARING CONTENT ON SOCIAL MEDIA

1
Sharing Content on Social Media
Self-Paced
2
High Quality Content
Self-Paced
3
Photos
Self-Paced
4
Graphics
Self-Paced
5
Videos
Self-Paced
6
Links
Self-Paced

SECTION 7: SOCIAL BOOKMARKING WEBSITES

1
Social Bookmarking Websites
Self-Paced
2
The Purpose of Social Bookmarking Website
Self-Paced
3
Most Popular Social Bookmarking Websites
Self-Paced

SECTION 8: APPROACH TO SOCIAL MEDIA

1
Approach to Social Media
Self-Paced
2
Be Consistent
Self-Paced
3
Be Social
Self-Paced
4
Be Professional
Self-Paced
5
Be Helping
Self-Paced
6
Be Reliable
Self-Paced
7
Be Generous
Self-Paced
8
Be Interesting
Self-Paced
9
Be Inspirational
Self-Paced
10
Combine Different Approaches
Self-Paced

SECTION 9: DOS AND DON’TS OF SOCIAL MEDIA

1
Dos and Don’ts of Social Media
Self-Paced
2
Social Media Dos
Self-Paced
3
Social Media don’ts
Self-Paced

SECTION 10: SOCIAL MEDIA STRATEGY

1
Social Media Strategy
Self-Paced
2
Goals
Self-Paced
3
Planning
Self-Paced
4
Strategies
Self-Paced
5
Monitoring
Self-Paced
6
Analysis
Self-Paced
7
Avoiding Mistakes
Self-Paced

SECTION 11: TIPS ON USING SOCIAL MEDIA IN MARKETING

1
Tips on Using Social Media in Marketing
Self-Paced
2
Customization
Self-Paced
3
Social Media Optimization
Self-Paced
4
Guidelines
Self-Paced
5
Evaluation
Self-Paced

SECTION 12: USING SOCIAL MEDIA FOR PROMOTION

1
Using Social Media for Promotion
Self-Paced
2
Paid Advertising
Self-Paced
3
Other Methods for Social Media Promotion
Self-Paced

SECTION 13: HOW TO PROMOTE USING SOCIAL MEDIA

1
How to Promote Using Social Media
Self-Paced
2
What You Promote
Self-Paced
3
How You Promote
Self-Paced

SECTION 14: SOCIAL MEDIA ROI

1
Social Media ROI
Self-Paced
2
Define Metrics
Self-Paced
3
Set up Goals
Self-Paced
4
Quantitative Goals
Self-Paced
5
Qualitative Goals
Self-Paced

SECTION 15: USING SOCIAL MEDIA FOR BRANDING

1
Using Social Media for Branding
Self-Paced
2
About Branding
Self-Paced
3
Personal Branding
Self-Paced
4
Social Media and Branding
Self-Paced

SECTION 16: USING SOCIAL MEDIA FOR ESTABLISHING RELATIONSHIP

1
Using Social Media for Establishing Relationship
Self-Paced
2
Relationship with Customers (B2C)
Self-Paced
3
Relationship with Other Businesses (B2B)
Self-Paced
4
Social Media Used for Customer Service
Self-Paced
5
Build Your Own Community
Self-Paced

SECTION 17: SOCIAL MEDIA AND SEO

1
Social Media and SEO
Self-Paced
2
About SEO
Self-Paced
3
Increase Ranking in the Search Results
Self-Paced
4
Increase Traffic
Self-Paced
5
Social Media and SEO
Self-Paced

SECTION 18: TOOLS FOR MANAGING SOCIAL MEDIA

1
Tools for Managing Social Media
Self-Paced
2
Tools for Planning
Self-Paced
3
Tools for Managing
Self-Paced
4
Tools for Monitoring
Self-Paced

SECTION 19: SOCIAL ANALYTICS

1
Social Analytics
Self-Paced
2
Facebook Insights
Self-Paced
3
Google+ Insights
Self-Paced
4
Other Ways to Track Insights
Self-Paced
5
Metrics for Social Media Marketing
Self-Paced
6
The Benefits of Analyzing Insights
Self-Paced

SECTION 20: AUTOMATION AND SOCIAL MEDIA

1
Automation and Social Media
Self-Paced
2
What is Automation?
Self-Paced
3
Automation Tools
Self-Paced
4
Benefits of Social Media Automation
Self-Paced
5
Disadvantages of Social Media Automation
Self-Paced

SECTION 21: SOCIAL MEDIA AND OTHER TYPES OF MARKETING

1
Social Media and Other Types of Marketing
Self-Paced
2
Social Media Marketing and Content Marketing
Self-Paced
3
Social Media Marketing and Email Marketing
Self-Paced
4
Social Media Marketing and Search Engine Marketing
Self-Paced
5
Conclusion: The Importance of Social Media in Marketing
Self-Paced

SECTION 22: QUIZ

1
Quiz
50 questions

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Advanced Diploma in Social Media Marketing
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