Marketing is often described as a way of communication between a business and potential customers, in the purpose of presenting and promoting the values of a certain product or service. The main goal of this communication is to sell. It is a complex discipline that involves a lot of tasks which will ensure that the communication leads towards this goal. Some of the tasks include determining target audience, conducting an analysis of the market and consumer behavior, customer relationship, etc. Marketing as a discipline has been evolving and new practices are constantly being implemented to keep up with the changes on the market, changes with the technology, as well as with the changes in the society.
The appearance of social networking websites has changed the way people interact and communicate, the way they exchange ideas and search for information. In the world where one in four people use some kind of social networking websites, the importance of these websites in everyday life cannot be neglected.
As a result, the communication, which is an important part of marketing, started to shift from traditional mediums such as television and newspaper ads, to social media. Thus social media has become a new platform for marketers to communicate and get in touch with the customers. Social media is a new mediator between business who want to promote their product and between consumers who use social media to learn more about a particular product.
The overall importance of social media has lead to new discipline within marketing, a discipline called social media marketing. The idea behind this is to take advantage of the benefits the social networks provide in order to realize some of the marketing goals, such as promotion, establishing relationship with the customers, etc.
Upon successful completion of this course, you will be able to;
- Explain what social media marketing is and how it can be applied to your business.
- Explore ways through which social media marketing can help you improve and promote your business
- Undertstand techniques and tools that can be used to enhance social media marketing.Â
- Understand the basic concepts of social media marketing and some popular social networks used by companies.
- Learn how to take the most out of your social media presence and how to plan a social media marketing strategy that will produce good results.
- Explore content engagement, as well as tips on how to promote content through social media
- Highlight functions that can be used in planning and managing your social media presence.
- And many more.
Course Curriculum
SECTION 1: SOCIAL MEDIA MARKETING
1
Social Media Marketing
2
What is Social Media Marketing?
3
Types of Social Media Websites
4
Mobile Social Media
SECTION 2: THE MOST IMPORTANT SOCIAL MEDIA WEBSITES
1
The Most Important Social Media Websites
2
Facebook
3
Twitter
4
Google+
5
LinkedIn
6
Other social networks
SECTION 3: BLOGGING
1
Blogging
2
Types of Blogs
3
Blogging Platforms
4
Blogging Recommendations
SECTION 4: SOCIAL MEDIA ENGAGEMENT
1
Social Media Engagement
2
What is Social Media Engagement
3
How to Increase Social Media Engagement?
SECTION 5: SOCIAL MEDIA AND TARGET AUDIENCE
1
What is Target Audience?
2
Use Social Media Insights to Learn About Target Audience
3
Use URL Shortening Services to Track Audience
4
Analyze the Sales
5
Compare your Audience
SECTION 6: SHARING CONTENT ON SOCIAL MEDIA
1
Sharing Content on Social Media
2
High Quality Content
3
Photos
4
Graphics
5
Videos
6
Links
SECTION 7: SOCIAL BOOKMARKING WEBSITES
1
Social Bookmarking Websites
2
The Purpose of Social Bookmarking Website
3
Most Popular Social Bookmarking Websites
SECTION 8: APPROACH TO SOCIAL MEDIA
1
Approach to Social Media
2
Be Consistent
3
Be Social
4
Be Professional
5
Be Helping
6
Be Reliable
7
Be Generous
8
Be Interesting
9
Be Inspirational
10
Combine Different Approaches
SECTION 9: DOS AND DON’TS OF SOCIAL MEDIA
1
Dos and Don’ts of Social Media
2
Social Media Dos
3
Social Media don’ts
SECTION 10: SOCIAL MEDIA STRATEGY
1
Social Media Strategy
2
Goals
3
Planning
4
Strategies
5
Monitoring
6
Analysis
7
Avoiding Mistakes
SECTION 11: TIPS ON USING SOCIAL MEDIA IN MARKETING
1
Tips on Using Social Media in Marketing
2
Customization
3
Social Media Optimization
4
Guidelines
5
Evaluation
SECTION 12: USING SOCIAL MEDIA FOR PROMOTION
1
Using Social Media for Promotion
2
Paid Advertising
3
Other Methods for Social Media Promotion
SECTION 13: HOW TO PROMOTE USING SOCIAL MEDIA
1
How to Promote Using Social Media
2
What You Promote
3
How You Promote
SECTION 14: SOCIAL MEDIA ROI
1
Social Media ROI
2
Define Metrics
3
Set up Goals
4
Quantitative Goals
5
Qualitative Goals
SECTION 15: USING SOCIAL MEDIA FOR BRANDING
1
Using Social Media for Branding
2
About Branding
3
Personal Branding
4
Social Media and Branding
SECTION 16: USING SOCIAL MEDIA FOR ESTABLISHING RELATIONSHIP
1
Using Social Media for Establishing Relationship
2
Relationship with Customers (B2C)
3
Relationship with Other Businesses (B2B)
4
Social Media Used for Customer Service
5
Build Your Own Community
SECTION 17: SOCIAL MEDIA AND SEO
1
Social Media and SEO
2
About SEO
3
Increase Ranking in the Search Results
4
Increase Traffic
5
Social Media and SEO
SECTION 18: TOOLS FOR MANAGING SOCIAL MEDIA
1
Tools for Managing Social Media
2
Tools for Planning
3
Tools for Managing
4
Tools for Monitoring
SECTION 19: SOCIAL ANALYTICS
1
Social Analytics
2
Facebook Insights
3
Google+ Insights
4
Other Ways to Track Insights
5
Metrics for Social Media Marketing
6
The Benefits of Analyzing Insights
SECTION 20: AUTOMATION AND SOCIAL MEDIA
1
Automation and Social Media
2
What is Automation?
3
Automation Tools
4
Benefits of Social Media Automation
5
Disadvantages of Social Media Automation
SECTION 21: SOCIAL MEDIA AND OTHER TYPES OF MARKETING
1
Social Media and Other Types of Marketing
2
Social Media Marketing and Content Marketing
3
Social Media Marketing and Email Marketing
4
Social Media Marketing and Search Engine Marketing
5
Conclusion: The Importance of Social Media in Marketing
SECTION 22: QUIZ
1
Quiz
SECTION 1: SOCIAL MEDIA MARKETING
1
Social Media Marketing
2
What is Social Media Marketing?
3
Types of Social Media Websites
4
Mobile Social Media
SECTION 2: THE MOST IMPORTANT SOCIAL MEDIA WEBSITES
1
The Most Important Social Media Websites
2
Facebook
3
Twitter
4
Google+
5
LinkedIn
6
Other social networks
SECTION 3: BLOGGING
1
Blogging
2
Types of Blogs
3
Blogging Platforms
4
Blogging Recommendations
SECTION 4: SOCIAL MEDIA ENGAGEMENT
1
Social Media Engagement
2
What is Social Media Engagement
3
How to Increase Social Media Engagement?
SECTION 5: SOCIAL MEDIA AND TARGET AUDIENCE
1
What is Target Audience?
2
Use Social Media Insights to Learn About Target Audience
3
Use URL Shortening Services to Track Audience
4
Analyze the Sales
5
Compare your Audience
SECTION 6: SHARING CONTENT ON SOCIAL MEDIA
1
Sharing Content on Social Media
2
High Quality Content
3
Photos
4
Graphics
5
Videos
6
Links
SECTION 7: SOCIAL BOOKMARKING WEBSITES
1
Social Bookmarking Websites
2
The Purpose of Social Bookmarking Website
3
Most Popular Social Bookmarking Websites
SECTION 8: APPROACH TO SOCIAL MEDIA
1
Approach to Social Media
2
Be Consistent
3
Be Social
4
Be Professional
5
Be Helping
6
Be Reliable
7
Be Generous
8
Be Interesting
9
Be Inspirational
10
Combine Different Approaches
SECTION 9: DOS AND DON’TS OF SOCIAL MEDIA
1
Dos and Don’ts of Social Media
2
Social Media Dos
3
Social Media don’ts
SECTION 10: SOCIAL MEDIA STRATEGY
1
Social Media Strategy
2
Goals
3
Planning
4
Strategies
5
Monitoring
6
Analysis
7
Avoiding Mistakes
SECTION 11: TIPS ON USING SOCIAL MEDIA IN MARKETING
1
Tips on Using Social Media in Marketing
2
Customization
3
Social Media Optimization
4
Guidelines
5
Evaluation
SECTION 12: USING SOCIAL MEDIA FOR PROMOTION
1
Using Social Media for Promotion
2
Paid Advertising
3
Other Methods for Social Media Promotion
SECTION 13: HOW TO PROMOTE USING SOCIAL MEDIA
1
How to Promote Using Social Media
2
What You Promote
3
How You Promote
SECTION 14: SOCIAL MEDIA ROI
1
Social Media ROI
2
Define Metrics
3
Set up Goals
4
Quantitative Goals
5
Qualitative Goals
SECTION 15: USING SOCIAL MEDIA FOR BRANDING
1
Using Social Media for Branding
2
About Branding
3
Personal Branding
4
Social Media and Branding
SECTION 16: USING SOCIAL MEDIA FOR ESTABLISHING RELATIONSHIP
1
Using Social Media for Establishing Relationship
2
Relationship with Customers (B2C)
3
Relationship with Other Businesses (B2B)
4
Social Media Used for Customer Service
5
Build Your Own Community
SECTION 17: SOCIAL MEDIA AND SEO
1
Social Media and SEO
2
About SEO
3
Increase Ranking in the Search Results
4
Increase Traffic
5
Social Media and SEO
SECTION 18: TOOLS FOR MANAGING SOCIAL MEDIA
1
Tools for Managing Social Media
2
Tools for Planning
3
Tools for Managing
4
Tools for Monitoring
SECTION 19: SOCIAL ANALYTICS
1
Social Analytics
2
Facebook Insights
3
Google+ Insights
4
Other Ways to Track Insights
5
Metrics for Social Media Marketing
6
The Benefits of Analyzing Insights
SECTION 20: AUTOMATION AND SOCIAL MEDIA
1
Automation and Social Media
2
What is Automation?
3
Automation Tools
4
Benefits of Social Media Automation
5
Disadvantages of Social Media Automation
SECTION 21: SOCIAL MEDIA AND OTHER TYPES OF MARKETING
1
Social Media and Other Types of Marketing
2
Social Media Marketing and Content Marketing
3
Social Media Marketing and Email Marketing
4
Social Media Marketing and Search Engine Marketing
5
Conclusion: The Importance of Social Media in Marketing
6
Quiz
SECTION 1: SOCIAL MEDIA MARKETING
1
Social Media Marketing
2
What is Social Media Marketing?
3
Types of Social Media Websites
4
Mobile Social Media
SECTION 2: THE MOST IMPORTANT SOCIAL MEDIA WEBSITES
1
The Most Important Social Media Websites
2
Facebook
3
Twitter
4
Google+
5
LinkedIn
6
Other social networks
SECTION 3: BLOGGING
1
Blogging
2
Types of Blogs
3
Blogging Platforms
4
Blogging Recommendations
SECTION 4: SOCIAL MEDIA ENGAGEMENT
1
Social Media Engagement
2
What is Social Media Engagement
3
How to Increase Social Media Engagement?
SECTION 5: SOCIAL MEDIA AND TARGET AUDIENCE
1
What is Target Audience?
2
Use Social Media Insights to Learn About Target Audience
3
Use URL Shortening Services to Track Audience
4
Analyze the Sales
5
Compare your Audience
SECTION 6: SHARING CONTENT ON SOCIAL MEDIA
1
Sharing Content on Social Media
2
High Quality Content
3
Photos
4
Graphics
5
Videos
6
Links
SECTION 7: SOCIAL BOOKMARKING WEBSITES
1
Social Bookmarking Websites
2
The Purpose of Social Bookmarking Website
3
Most Popular Social Bookmarking Websites
SECTION 8: APPROACH TO SOCIAL MEDIA
1
Approach to Social Media
2
Be Consistent
3
Be Social
4
Be Professional
5
Be Helping
6
Be Reliable
7
Be Generous
8
Be Interesting
9
Be Inspirational
10
Combine Different Approaches
SECTION 9: DOS AND DON’TS OF SOCIAL MEDIA
1
Dos and Don’ts of Social Media
2
Social Media Dos
3
Social Media don’ts
SECTION 10: SOCIAL MEDIA STRATEGY
1
Social Media Strategy
2
Goals
3
Planning
4
Strategies
5
Monitoring
6
Analysis
7
Avoiding Mistakes
SECTION 11: TIPS ON USING SOCIAL MEDIA IN MARKETING
1
Tips on Using Social Media in Marketing
2
Customization
3
Social Media Optimization
4
Guidelines
5
Evaluation
SECTION 12: USING SOCIAL MEDIA FOR PROMOTION
1
Using Social Media for Promotion
2
Paid Advertising
3
Other Methods for Social Media Promotion
SECTION 13: HOW TO PROMOTE USING SOCIAL MEDIA
1
How to Promote Using Social Media
2
What You Promote
3
How You Promote
SECTION 14: SOCIAL MEDIA ROI
1
Social Media ROI
2
Define Metrics
3
Set up Goals
4
Quantitative Goals
5
Qualitative Goals
SECTION 15: USING SOCIAL MEDIA FOR BRANDING
1
Using Social Media for Branding
2
About Branding
3
Personal Branding
4
Social Media and Branding
SECTION 16: USING SOCIAL MEDIA FOR ESTABLISHING RELATIONSHIP
1
Using Social Media for Establishing Relationship
2
Relationship with Customers (B2C)
3
Relationship with Other Businesses (B2B)
4
Social Media Used for Customer Service
5
Build Your Own Community
SECTION 17: SOCIAL MEDIA AND SEO
1
Social Media and SEO
2
About SEO
3
Increase Ranking in the Search Results
4
Increase Traffic
5
Social Media and SEO
SECTION 18: TOOLS FOR MANAGING SOCIAL MEDIA
1
Tools for Managing Social Media
2
Tools for Planning
3
Tools for Managing
4
Tools for Monitoring
SECTION 19: SOCIAL ANALYTICS
1
Social Analytics
2
Facebook Insights
3
Google+ Insights
4
Other Ways to Track Insights
5
Metrics for Social Media Marketing
6
The Benefits of Analyzing Insights
SECTION 20: AUTOMATION AND SOCIAL MEDIA
1
Automation and Social Media
2
What is Automation?
3
Automation Tools
4
Benefits of Social Media Automation
5
Disadvantages of Social Media Automation
SECTION 21: SOCIAL MEDIA AND OTHER TYPES OF MARKETING
1
Social Media and Other Types of Marketing
2
Social Media Marketing and Content Marketing
3
Social Media Marketing and Email Marketing
4
Social Media Marketing and Search Engine Marketing
5
Conclusion: The Importance of Social Media in Marketing
SECTION 22: QUIZ
1
Quiz
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