Advanced Diploma in Search Engine Marketing
Having a website has become one of the most important ways to successfully present your company and to reach customers ...
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Course details
Duration
Self-Paced Learning
Lectures
71
Quizzes
1
Course type
Advanced Diploma Courses
- Curriculum
- Reviews
SECTION 1: INTRODUCTION TO SEARCH ENGINE MARKETING
SECTION 2: SEARCH ENGINES AND MARKETING
SECTION 3: GOOGLE ADWORDS
SECTION 4: GOOGLE ADWORDS ACCOUNT
SECTION 5: GOOGLE ADWORDS ACCOUNT STRUCTURE
SECTION 6: KEYWORDS
SECTION 7: BIDDING AND BUDGET
SECTION 8: QUALITY SCORE
SECTION 9: CREATING CAMPAIGNS AND ADS
SECTION 10: OPTIMIZATION OF THE CAMPAIGN
SECTION 11: CAMPAIGN TRACKING
SECTION 12: ADVERTISING WITH BING / YAHOO! NETWORK
SECTION 13: SEO
SECTION 14: SEM AND OTHER TYPES OF MARKETING
SECTION 15: SETTING UP SEM STRATEGY
SECTION 16: ANALYZING THE EFFICIENCY OF THE SEM
SECTION 16: QUIZ
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