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Advanced Diploma in Content Marketing

Study Mode: Online
Enrolled: 600 students
Duration: 4 Weeks
Lectures: 72
Course type: Advanced Diploma Courses
Verified Certificate: NGN 20, 000
Advanced Diploma in Content Marketing

 Digital marketing has become a fundamental part of any digital marketing strategy. It is a pillar supporting all your efforts and attempts to position your brand on the market and achieve your business goals.

No longer can a business be successful and establish a relationship with the target group without some type of content involved.

 

In his essay “Content is the King”, back in 1996, Bill Gates explains the role of content in the modern world, and how the internet is changing the way we create, publish, distribute, and consume content. He predicts that the internet as a medium, which was then something new and different, will revolutionize the way people get information and the way they communicate.

 

This was only an introduction to what was to happen in the subsequent years. As the internet spread all over the planet, so did the content as one of the ways to reach online users, to interact, attract, and sell. It started with websites presenting their business with a couple of web pages. This sort of static web presentation was then outdated, and the need to be more dynamic in communicating with the target group emerged. In the past, you could create a website and sit back, waiting for people to contact you. However, this approach is so obsolete nowadays, that in fact, it would produce zero results.

 

Today, it is expected from website owners to be active, to keep posting fresh information and to keep introducing new content. This is why a lot of websites have a blog. A blog is now a way to keep this dynamic approach, to be active and to make sure that new content is published regularly through this type of platform. Benefits of this approach are numerous, starting from gaining traffic, positioning for specific keywords to expanding reach through social media shares and obtaining new leads.

 

There is no doubt that the role of content has evolved over the years, but so have the content types and production processes. Written content has evolved with new styles taking over, but the usage of visual content is also gaining importance, especially in the last few years. The concept of storytelling was also introduced as a more elaborate content strategy.

 

The more content there is, the more important it is for the content to be extraordinary. It is as simple as that. There are so many websites online and so much content published each day, that it has become very difficult to make content that really stands out. To be successful at content marketing, you need to go beyond content creation and think about management and optimization as well.

 

With sophisticated search engine and social media algorithms, as well as email spam filters, content distribution is also facing some challenges.

 

As the content has found its application in all parts of online marketing, developing a content marketing strategy has become an essential task and it is something that needs to be conducted very carefully with right goals in mind.

 

 

Course Curriculum

SECTION 1: INTRODUCTION TO CONTENT MARKETING STATISTICS

1
Content Marketing Statistics
Self-Paced

SECTION 2: BASICS OF CONTENT MARKETING

1
What is Content?
Self-Paced
2
What is Content Marketing?
Self-Paced
3
What You Need to Think About When Creating Content?
Self-Paced
4
How to Start With Content Marketing?
Self-Paced

SECTION 3: TYPES OF CONTENT

1
Types of Content
Self-Paced
2
Written Content
Self-Paced
3
Visual Content
Self-Paced
4
Audio and Video Content
Self-Paced
5
Which Type of Content to Choose?
Self-Paced
6
Types of Blog Posts
Self-Paced

SECTION 4: CONTENT CREATION

1
Content Creation
Self-Paced
2
Think About the Goals
Self-Paced
3
Choose a Topic
Self-Paced
4
Brainstorm the Ideas
Self-Paced
5
Content Presentation
Self-Paced
6
Publishing
Self-Paced

SECTION 5: CONTENT OPTIMIZATION

1
Content Optimization
Self-Paced
2
What is SEO?
Self-Paced
3
Content Optimization
Self-Paced
4
Image/Video Optimization
Self-Paced
5
Practices to Avoid When Optimizing Content
Self-Paced

SECTION 6: CONTENT MANAGEMENT

1
What is Content Management?
Self-Paced
2
Phases of Content Management
Self-Paced
3
What is CMS?
Self-Paced
4
Basic Things About CMS
Self-Paced

SECTION 7: CONTENT DISTRIBUTION

1
Content Distribution
Self-Paced
2
What is Content Distribution?
Self-Paced
3
Channels for Content Distribution
Self-Paced
4
Content Distribution Strategies
Self-Paced
5
Content Syndication
Self-Paced
6
Guest Blogging
Self-Paced
7
Repurposing Content
Self-Paced
8
Republish (Medium, LinkedIn Pulse)
Self-Paced
9
Avoid the Risk of Duplicate Content
Self-Paced
10
The Importance of Content Distribution
Self-Paced

SECTION 8: CONTENT MARKETING METRICS TO MONITOR

1
Content Marketing Metrics to Monitor
Self-Paced
2
Relevant Metrics to Evaluate Content Performance
Self-Paced
3
How to Monitor the Metrics?
Self-Paced

SECTION 9: CONTENT MARKETING STRATEGY

1
Content Marketing Strategy
Self-Paced
2
Determine Goals
Self-Paced
3
Choose the Types of Content
Self-Paced
4
Define your Target Group
Self-Paced
5
Start with Content Creation
Self-Paced
6
Content Tactics
Self-Paced
7
Plan Content Distribution
Self-Paced
8
Analyze the Metrics
Self-Paced

SECTION 10: TOP CHALLENGES OF IMPLEMENTING CONTENT MARKETING STRATEGY

1
Top Challenges of Implementing Content Marketing Strategy
Self-Paced
2
Producing Engaging Content
Self-Paced
3
Measuring Content ROI
Self-Paced
4
Producing Content Consistently
Self-Paced
5
Gaining Visibility
Self-Paced
6
Paid Promotion
Self-Paced

SECTION 11: CONTENT MARKETING AND ONLINE MARKETING

1
Content Marketing and Online Marketing
Self-Paced
2
Content Marketing and SEO
Self-Paced
3
Content Marketing and SEM
Self-Paced
4
Content Marketing and Social Media Marketing
Self-Paced
5
Content Marketing and Email Marketing
Self-Paced
6
Content Marketing and Lead Generation
Self-Paced
7
Benefits of Content Marketing
Self-Paced

SECTION 12: CONTENT MARKETING AND INFLUENCER MARKETING

1
Content Marketing and Influencer Marketing
Self-Paced
2
What is Influencer Marketing?
Self-Paced
3
How to Start with Influencer Marketing?
Self-Paced
4
Major Benefits of Influencer Marketing
Self-Paced

SECTION 13: TOOLS AND APPS TO HELP YOU WITH CONTENT MARKETING

1
Tools and Apps to Help You with Content Marketing
Self-Paced
2
Content Creation Tools and Apps
Self-Paced
3
Content Optimization Tools and Apps
Self-Paced
4
Content Management Tools and Apps
Self-Paced
5
Content Distribution Tools and Apps
Self-Paced
6
Tools to Find Influencers
Self-Paced
7
How to Choose the Right Tools?
Self-Paced
8
Conclusion
Self-Paced
9
Quiz
50 questions

SECTION 1: INTRODUCTION TO CONTENT MARKETING STATISTICS

1
Content Marketing Statistics
Self-Paced

SECTION 2: BASICS OF CONTENT MARKETING

1
What is Content?
Self-Paced
2
What is Content Marketing?
Self-Paced
3
What You Need to Think About When Creating Content?
Self-Paced
4
How to Start With Content Marketing?
Self-Paced

SECTION 3: TYPES OF CONTENT

1
Types of Content
Self-Paced
2
Written Content
Self-Paced
3
Visual Content
Self-Paced
4
Audio and Video Content
Self-Paced
5
Which Type of Content to Choose?
Self-Paced
6
Types of Blog Posts
Self-Paced

SECTION 4: CONTENT CREATION

1
Content Creation
Self-Paced
2
Think About the Goals
Self-Paced
3
Choose a Topic
Self-Paced
4
Brainstorm the Ideas
Self-Paced
5
Content Presentation
Self-Paced
6
Publishing
Self-Paced

SECTION 5: CONTENT OPTIMIZATION

1
Content Optimization
Self-Paced
2
What is SEO?
Self-Paced
3
Content Optimization
Self-Paced
4
Image/Video Optimization
Self-Paced
5
Practices to Avoid When Optimizing Content
Self-Paced

SECTION 6: CONTENT MANAGEMENT

1
What is Content Management?
Self-Paced
2
Phases of Content Management
Self-Paced
3
What is CMS?
Self-Paced
4
Basic Things About CMS
Self-Paced

SECTION 7: CONTENT DISTRIBUTION

1
Content Distribution
Self-Paced
2
What is Content Distribution?
Self-Paced
3
Channels for Content Distribution
Self-Paced
4
Content Distribution Strategies
Self-Paced
5
Content Syndication
Self-Paced
6
Guest Blogging
Self-Paced
7
Repurposing Content
Self-Paced
8
Republish (Medium, LinkedIn Pulse)
Self-Paced
9
Avoid the Risk of Duplicate Content
Self-Paced
10
The Importance of Content Distribution
Self-Paced

SECTION 8: CONTENT MARKETING METRICS TO MONITOR

1
Content Marketing Metrics to Monitor
Self-Paced
2
Relevant Metrics to Evaluate Content Performance
Self-Paced
3
How to Monitor the Metrics?
Self-Paced

SECTION 9: CONTENT MARKETING STRATEGY

1
Content Marketing Strategy
Self-Paced
2
Determine Goals
Self-Paced
3
Choose the Types of Content
Self-Paced
4
Define your Target Group
Self-Paced
5
Start with Content Creation
Self-Paced
6
Content Tactics
Self-Paced
7
Plan Content Distribution
Self-Paced
8
Analyze the Metrics
Self-Paced

SECTION 10: TOP CHALLENGES OF IMPLEMENTING CONTENT MARKETING STRATEGY

1
Top Challenges of Implementing Content Marketing Strategy
Self-Paced
2
Producing Engaging Content
Self-Paced
3
Measuring Content ROI
Self-Paced
4
Producing Content Consistently
Self-Paced
5
Gaining Visibility
Self-Paced
6
Paid Promotion
Self-Paced

SECTION 11: CONTENT MARKETING AND ONLINE MARKETING

1
Content Marketing and Online Marketing
Self-Paced
2
Content Marketing and SEO
Self-Paced
3
Content Marketing and SEM
Self-Paced
4
Content Marketing and Social Media Marketing
Self-Paced
5
Content Marketing and Email Marketing
Self-Paced
6
Content Marketing and Lead Generation
Self-Paced
7
Benefits of Content Marketing
Self-Paced

SECTION 12: CONTENT MARKETING AND INFLUENCER MARKETING

1
Content Marketing and Influencer Marketing
Self-Paced
2
What is Influencer Marketing?
Self-Paced
3
How to Start with Influencer Marketing?
Self-Paced
4
Major Benefits of Influencer Marketing
Self-Paced

SECTION 13: TOOLS AND APPS TO HELP YOU WITH CONTENT MARKETING

1
Tools and Apps to Help You with Content Marketing
Self-Paced
2
Content Creation Tools and Apps
Self-Paced
3
Content Optimization Tools and Apps
Self-Paced
4
Content Management Tools and Apps
Self-Paced
5
Content Distribution Tools and Apps
Self-Paced
6
Tools to Find Influencers
Self-Paced
7
How to Choose the Right Tools?
Self-Paced
8
Conclusion
Self-Paced

SECTION 14: QUIZ

1
Quiz
50 questions

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