Masterclass: Online Marketing
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Course sections
Section 1
SECTION 1: THE BASICS OF INTERNET MARKETING
1
What is Internet Marketing?
Self-Paced
2
Types of Online Marketing
Self-Paced
3
Online Marketing Trends
Self-Paced
Section 2
SECTION 2: WEB ANALYTICS
1
Introduction to Web Analytics
Self-Paced
2
What is Web Analytics?
Self-Paced
3
Various Subtopics of Web Analytics: Methods of Measuring Web Traffic
Self-Paced
Section 3
SECTION 3: THE BASICS OF CONVERSION OPTIMIZATION
1
Introduction to the Basics of Conversion Optimization
Self-Paced
2
What is Conversion Optimization?
Self-Paced
3
What Conversion Optimization is not
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4
Some Important Terms to Remember
Self-Paced
5
Calculating Conversion Rate Optimization
Self-Paced
6
Elements of the CRO Process
Self-Paced
7
Making Sense of the CRO
Self-Paced
8
Metrics to Help You Understand CRO
Self-Paced
Section 4
SECTION 4: THE BASICS OF SEARCH ENGINE MARKETING
1
Introduction to the Basics of Search Engine Marketing
Self-Paced
2
What is Search Engine Marketing (SEM)?
Self-Paced
3
Internet Marketing: Search Engine Marketing
Self-Paced
4
Paid Methods
Self-Paced
5
The Position of Search Engine Marketing Today
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6
Search Engine Optimization and Search Engine Marketing
Self-Paced
Section 5
SECTION 5: THE BASICS OF SOCIAL MEDIA MARKETING
1
Introduction to the Basics of Social Media Marketing
Self-Paced
2
What is Social Media Marketing (SMM)?
Self-Paced
3
Social Media Platforms
Self-Paced
4
Social Media Marketing Strategy
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5
Benefits of Social Media Marketing
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Section 6
SECTION 6: THE BASICS OF SEARCH ENGINE OPTIMIZATION
1
Introduction to the Basics of Search Engine Optimization
Self-Paced
2
Essentials of Search Engine Optimization
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3
Search Engine Optimization Elements
Self-Paced
4
Origin and History of Search Engine Optimization
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5
Three Types of SEO
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6
Mistaken Belief about SEO
Self-Paced
7
What SEO can and cannot do
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8
Tips and Tricks of SEO
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Section 7
SECTION 7: EMAIL MARKETING
1
Introduction to Email Marketing
Self-Paced
2
What is Email Marketing?
Self-Paced
3
Debunking the Myth
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4
Why is Email Marketing One of the Most Preferred Ways to Contact People?
Self-Paced
5
The Different Ways in which Email Marketing Works
Self-Paced
Section 8
SECTION 8: AFFILIATE MARKETING
1
Introduction to Affiliate Marketing
Self-Paced
2
What is Affiliate Marketing?
Self-Paced
3
How does Affiliate Marketing Work?
Self-Paced
4
Marketing Techniques
Self-Paced
5
Why become an Affiliate Marketer?
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6
The Benefits of Affiliate Marketing
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7
Different Affiliate Marketing Programs
Self-Paced
Section 9
SECTION 9: STEPS TO DEVELOP INTERNET MARKETING STRATEGY
1
Build your Marketing Framework
Self-Paced
2
Focus on your Customers
Self-Paced
3
Develop your own Story
Self-Paced
4
Take Advantage of SEM
Self-Paced
5
Launch Social Strategy
Self-Paced
6
Build your Community
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7
Increase Traffic
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8
Increase Conversions
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9
Analyze and Get Feedback from the Community
Self-Paced
Section 10
SECTION 10: LEAD GENERATION
1
What is a Lead?
Self-Paced
2
Generating Leads
Self-Paced
3
Lead Generation Process
Self-Paced
Section 11
SECTION 11: INTERNET MARKETING FOR MOBILE DEVICES
1
Introduction to Internet Marketing for Mobile Devices
Self-Paced
2
How to Optimize your Website for Mobile Devices?
Self-Paced
3
Why is this Important?
Self-Paced
4
Wrapping Up
Self-Paced
5
Quiz
50 questions
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SECTION 1: THE BASICS OF INTERNET MARKETING
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