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Market Segmentation, Targeting and Positioning
Target and position define whom we are trying to reach with our marketing campaign, and what message (or position) we
...
will use to connect. The concepts of targeting and positioning are so critical to marketing success that we now dedicate an entire unit to them.
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Duration
Self-Paced Learning
Lectures
16
Quizzes
3
Level
Short Courses
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Market Segmentation, Targeting and Positioning
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Digital Marketing,
E-Commerce,
Marketing,
Marketing Management,
Sales Management,
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SECTION 1: STP STRATEGY
1
Market Segmenting
Self-Paced
2
Types of Market Segmentation
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Self-Paced
3
Nature of A Market Segment
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Self-Paced
4
Market Positioning
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Self-Paced
5
Positioning in Advertisements
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Self-Paced
6
Quiz
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10 questions
SECTION 2: STP PRINCIPLES
7
Segmenting and Targeting a Firm’s Current Customers
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Self-Paced
8
Types of Segmentation Bases
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Self-Paced
9
Selecting Target Markets
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Self-Paced
10
Target-Market Strategies: Choosing the Number of Markets to Target
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Self-Paced
11
Quiz
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5 questions
SECTION 3: CORE CONCEPTS OF MARKETING
12
The Segmented Market
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Self-Paced
13
Segmenting Organizational Markets
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Self-Paced
14
Objectives
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Self-Paced
15
Determine the Changes to be made
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Self-Paced
16
Collect baseline data on the issues to be addressed
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Self-Paced
17
Benefits of Understanding Audiences
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Self-Paced
18
Wrapping up
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Self-Paced
19
Quiz
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5 questions
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