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Consumer Behaviour Psychology
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Course sections

Section 1
SECTION 1: CONSUMER PSYCHOLOGY DEFINITION
1
What is Consumer Psychology?
Self-Paced
2
History of Consumer Psychology
Self-Paced
3
The origin and importance of consumer behavior
Self-Paced
4
Types of consumer behavior
Self-Paced
5
Consumer Orientation
Self-Paced
6
Quiz
10 questions
Section 2
SECTION 2: CONSUMER BEHAVIOR THEORY
1
Models of Human Behavior
Self-Paced
2
The Marshallian Economic Model
Self-Paced
3
The Veblenian Social-Psychological Model
Self-Paced
4
The Pavlovian Learning Model
Self-Paced
5
The Freudian Psychoanalytical Model
Self-Paced
6
Maslow's Hierarchy of Needs
Self-Paced
7
Defining Models of Consumer Behavior
Self-Paced
8
The Bettman Information Processing Model
Self-Paced
9
The Nicosia Model
Self-Paced
10
The Howard-Sheth Model
Self-Paced
11
The Howard Model
Self-Paced
12
The Engel, Blackwell, Miniard Model
Self-Paced
13
Quiz
10 questions
Section 3
SECTION 3: FACTORS INFLUENCING CONSUMER BEHAVIOR
1
Consumer Buying Behavior
Self-Paced
2
Cultural Factors
Self-Paced
3
Social Factors
Self-Paced
4
Personality and Self-Concept
Self-Paced
5
Psychological Factors
Self-Paced
6
Stages of the Consumer Buying Process
Self-Paced
7
Applied Consumer Psychology
Self-Paced
8
Wrapping Up
Self-Paced
9
Quiz
10 questions

SECTION 3: FACTORS INFLUENCING CONSUMER BEHAVIOR

Wrapping Up

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