Consumer Behaviour Psychology
Psychological determinants of consumer behavior or the consumer’s underlying motivation drive consumer action. This process can include information search and ...
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Course details
Duration
Self-Paced Learning
Lectures
25
Quizzes
3
Level
Short Courses
- Curriculum
- Reviews
SECTION 1: CONSUMER PSYCHOLOGY DEFINITION
SECTION 2: CONSUMER BEHAVIOR THEORY
-
7
Models of Human Behavior -
8
The Marshallian Economic Model
-
9
The Veblenian Social-Psychological Model
-
10
The Pavlovian Learning Model
-
11
The Freudian Psychoanalytical Model
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12
Maslow's Hierarchy of Needs
-
13
Defining Models of Consumer Behavior
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14
The Bettman Information Processing Model
-
15
The Nicosia Model
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16
The Howard-Sheth Model
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17
The Howard Model
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18
The Engel, Blackwell, Miniard Model
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19
Quiz
SECTION 3: FACTORS INFLUENCING CONSUMER BEHAVIOR
Stars 5
4
Stars 4
1
Stars 3
1
Stars 2
0
Stars 1
0
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