Consumer Behaviour Psychology
Psychological determinants of consumer behavior or the consumer’s underlying motivation drive consumer action. This process can include information search and ...
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Course details
Duration
Self-Paced Learning
Lectures
25
Quizzes
3
Level
Short Courses
- Curriculum
- Reviews
SECTION 1: CONSUMER PSYCHOLOGY DEFINITION
SECTION 2: CONSUMER BEHAVIOR THEORY
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7
Models of Human Behavior -
8
The Marshallian Economic Model
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9
The Veblenian Social-Psychological Model
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10
The Pavlovian Learning Model
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11
The Freudian Psychoanalytical Model
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12
Maslow's Hierarchy of Needs
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13
Defining Models of Consumer Behavior
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14
The Bettman Information Processing Model
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15
The Nicosia Model
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16
The Howard-Sheth Model
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17
The Howard Model
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18
The Engel, Blackwell, Miniard Model
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19
Quiz
SECTION 3: FACTORS INFLUENCING CONSUMER BEHAVIOR
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