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Advanced Diploma in Search Engine Marketing
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Course sections

Section 1
SECTION 1: INTRODUCTION TO SEARCH ENGINE MARKETING
1
Definition of SEM
Self-Paced
2
The SEM Terminology
Self-Paced
3
SEO vs. PPC
Self-Paced
4
Changes on the Internet
Self-Paced
Section 2
SECTION 2: SEARCH ENGINES AND MARKETING
1
Search Engines and Marketing
Self-Paced
2
About Search Engines
Self-Paced
3
Search Engine Market Share
Self-Paced
4
Search Engine Advertising
Self-Paced
Section 3
SECTION 3: GOOGLE ADWORDS
1
Google AdWords
Self-Paced
2
Google Search, Google Partners and Google Display Network
Self-Paced
3
Specialized Campaign Types
Self-Paced
Section 4
SECTION 4: GOOGLE ADWORDS ACCOUNT
1
Google AdWords Account
Self-Paced
2
Google AdWords Account Settings
Self-Paced
3
Billing Settings
Self-Paced
4
Other Options
Self-Paced
5
Account Limitations
Self-Paced
Section 5
SECTION 5: GOOGLE ADWORDS ACCOUNT STRUCTURE
1
Google AdWords Account Structure
Self-Paced
2
Account
Self-Paced
3
Campaign
Self-Paced
4
Ad Group
Self-Paced
Section 6
SECTION 6: KEYWORDS
1
How Keywords Work?
Self-Paced
2
Keyword Matching Types
Self-Paced
3
Keyword Research
Self-Paced
4
Negative Keywords
Self-Paced
5
Keywords Recommendations
Self-Paced
Section 7
SECTION 7: BIDDING AND BUDGET
1
Bidding
Self-Paced
2
How Bidding Works?
Self-Paced
3
Setting Up a Bid
Self-Paced
4
Budget
Self-Paced
5
Setting Up a Budget
Self-Paced
Section 8
SECTION 8: QUALITY SCORE
1
Quality Score
Self-Paced
2
What is Quality Score?
Self-Paced
3
Why is Quality Score Important?
Self-Paced
4
Factors Influencing Quality Score
Self-Paced
5
How to Improve Quality Score?
Self-Paced
Section 9
SECTION 9: CREATING CAMPAIGNS AND ADS
1
Creating a Campaign
Self-Paced
2
Creating an Ad Group
Self-Paced
3
Creating an Ad
Self-Paced
Section 10
SECTION 10: OPTIMIZATION OF THE CAMPAIGN
1
Optimization of the Campaign
Self-Paced
2
Other AdWords Tools
Self-Paced
3
Campaign Structure
Self-Paced
Section 11
SECTION 11: CAMPAIGN TRACKING
1
Conversions
Self-Paced
2
Linking Google Analytics to Google AdWords Account
Self-Paced
3
A/B Testing
Self-Paced
Section 12
SECTION 12: ADVERTISING WITH BING / YAHOO! NETWORK
1
Advertising with Bing / Yahoo! Network
Self-Paced
2
How to Create an Account?
Self-Paced
3
Main Features
Self-Paced
4
How to Create an Ad?
Self-Paced
5
Campaign Tracking
Self-Paced
Section 13
SECTION 13: SEO
1
SEO
Self-Paced
2
Search Engines
Self-Paced
3
How SEO Works?
Self-Paced
4
On-Page SEO
Self-Paced
5
Off-Page SEO
Self-Paced
6
Link Building
Self-Paced
7
How to Improve SEO?
Self-Paced
Section 14
SECTION 14: SEM AND OTHER TYPES OF MARKETING
1
SEM and Other Types of Marketing
Self-Paced
2
Search Engine Marketing and Social Media Marketing
Self-Paced
3
Search Engine Marketing and Email Marketing
Self-Paced
Section 15
SECTION 15: SETTING UP SEM STRATEGY
1
Setting Up SEM Strategy
Self-Paced
2
Establish a Plan
Self-Paced
3
Highlight the Goals
Self-Paced
4
Determine the Available and Necessary Resources
Self-Paced
5
Analyze the Market and Competitors
Self-Paced
6
Choose the Media
Self-Paced
7
Choose the Tools
Self-Paced
Section 16
SECTION 16: ANALYZING THE EFFICIENCY OF THE SEM
1
Analyze the Visits
Self-Paced
2
Analyze the Click through Rate
Self-Paced
3
Analyze the Number of Conversions
Self-Paced
4
Analyze the ROI
Self-Paced
5
Wrapping Up
Self-Paced
Section 17
SECTION 16: QUIZ
1
Quiz
50 questions

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