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Introduction

If you are considering setting up a social media account, think about the goals you want to achieve then strategically, step by step, imagine how social media will help you achieve them.

You might find when you consider the work and commitment involved to build a community that partnering with an existing UBC social media strategist would help you reach your objectives more efficiently.

Course Outcome

At the end of this course, you will understand

  • the usefulness of social media,
  • the usage and archiving of multimedia contents, and
  • some of the best social media practices.

Course Curriculum

Section One
Module 1: Introduction to Social Media Practices and Management Unlimited
Module 2: Benefits of Social Media Unlimited
Module 3: Understanding How and Why Social Media Is Used Unlimited
First Assessment 00:30:00
Section Two
Module 4: Using multimedia content Unlimited
Module 5: Developing Detailed and Thorough Policies Unlimited
Module 6: Archive Social Media Content Unlimited
Module 7: Social Media: Best Management Practices Unlimited
Final Assessment 01:00:00

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