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Course Overview

Content strategy deals with the planning aspects of managing content throughout its lifecycle, and includes aligning content to business goals, analysis, and modeling, and influences the development, production, presentation, evaluation, measurement, and sun setting of content, including governance. What content strategy is not is the implementation side. The actual content development, management, and delivery is the tactical outcomes of the strategy that need to be carried out for the strategy to be effective. At the end of this study, students should be able to:

  • Define the term “content strategy”
  • Understand the Essential Elements in Creating an Effective Content Strategy
  • Know the benefits of a content strategy
  • Understand the types of Facebook Content & How to Implement
  • Understand the concept of Content Lifecycle
  • Know the best practices for creating meaningful content
  • Know how to Create a Content Marketing Strategy
  • Understand the Relevance of content strategy in building a business brand
  • Have a keen knowledge on Content Strategies for business owners

Course Curriculum

SECTION 1: INTRODUCTION TO CONTENT STRAEGY
Module 1: Definition of content strategy Unlimited
Module 2: Essential Elements in Creating an Effective Content Strategy Unlimited
Module 3: The benefits of a content strategy Unlimited
Module 4: Types of Facebook Content & How to Implement Unlimited
First Assessment 00:50:00
SECTION 2: UNDERSTANDING EFFECTIVE CONTENT STRATEGY FOR BUSINESS
Module 5: Concept of Content Lifecycle Unlimited
Module 6: Best Practices for Creating Meaningful Content Unlimited
Module 7: How to Create a Content Marketing Strategy Unlimited
Module 8: Relevance of content strategy in building a business brand Unlimited
Module 9: Content Strategies for business owners Unlimited
Conclusion Unlimited
Final Assessment 00:50:00

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